Social Media Strategies for Planning

Agenda

Stakeholder Input

Current Social Media Outreach

Recommendations

Stakeholder input

36%

20%

16%

12%

9%

Professionals Personal Use of Social Media

Where professionals

prefer to engage

Facebook

Twitter

LinkedIn

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Students preferred engagement

Students want fun

APA’s current social media success

Current outreach

LinkedIn Highest membership, high degree of engagement

Facebook Large membership, modest engagement

Google+ 65 people have included APA in their circles, easy to add APA to your circle

YOUTUBE

105 videos

> 44,000 views

217 subscribers

Current outreach

Flickr

APA NJ has 469 pictures posted

Pinterest

New account with five boards

Current Outreach

Remove

Myspace and ning

Add

Slideshare or other slidesharing presence

Social media strategy for the president of the APA

Engaging through videos

Recommendations for Student and Young Professional Engagement

Engaging students

University Tweets

Host a YouTube Contest

Growing Skills at the University

and State level

Engaging Young Professionals

Targeted Webcasts for New

Professionals

Educational YouTube Series

Recommendations for the Great Places of America Program

Great Places Program

Wikipedia

Pinterest & Flickr

Yelp & Foursquare

Twitter