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Social Media &
Millennials
Arelis López, Sesalie Hurtado
& Elena Witt
Agenda
Who Are The Millennials
Defining Social Media
Parents & Facebook
The Five: Managing Millennials
Summary & Questions
Quiz
Who Are The Millennials?
Born between 1982-1993
The most educated and diverse generation
Characteristics:
Ambitious, tech savvy, technology reliant, global
perspective and mostly connected 24/7
World Wide
Web Goes
Public
1995 1997
Netflix
1998
Google 1st IPOD
2001
2004
1ST IPHONE
2006
This is How They See The WORLD!
Defining Social Media
84%Are Social Media Users
98%Engage with Brands
and Friends Over SM
43 X
DAY
Generation differences
66% post photos
Privacy & safety concerns
Data security
California law requirement
No Photos: Parents & Facebook
5 Tips: Managing Millennials
1. Your ways are not their ways
2. Offer digital freedom
3. Volunteer together
4. Give them a voice
5. It’s more than money
Summary & Questions
Millennials 1982-1993
Social media usage
Gen X parents
California law enforcement
5 Tips for managing
Quiz
1. Generation “Y” AKA Millennials ranges from__________ to___________.
2. _____________ state requires online services, websites, and apps to
remove content that minors have posted.
3. Added incentives companies can offer to Millennials other than money are
company culture, commission, and ____________.
4. What percentage of generation “X” have posted online content about their
child’s accomplishments, news, and photos?
5. What are three tips for managing Millennials?
Answer Key
1. 1982-1993
2. California
3. Ongoing education or recognition
4. 66%
5. Volunteer together, give them a voice, offer digital freedom, it's
more than money, your ways are not there ways
THANK YOU!
Professor’s Comments
Ladies: Your presentation Friday was awesome. You did an excellent job
expanding the articles by researching the millennial generation as a whole. In
doing that, you put the two articles in perspective so that they were a
reflection of the overall generation. The design of the presentation was very
appealing but also professional, and nicely suited to the millennial topic.
Each of you presented well, and your handoffs between speakers were
smooth. The introduction and summary were very effective.
Nice work.
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