Social Media &

Millennials

Arelis López, Sesalie Hurtado

& Elena Witt

Agenda

Who Are The Millennials

Defining Social Media

Parents & Facebook

The Five: Managing Millennials

Summary & Questions

Quiz

Who Are The Millennials?

Born between 1982-1993

The most educated and diverse generation

Characteristics:

Ambitious, tech savvy, technology reliant, global

perspective and mostly connected 24/7

World Wide

Web Goes

Public

1995 1997

Netflix

1998

Google 1st IPOD

2001

Facebook

2004

1ST IPHONE

2006

This is How They See The WORLD!

Defining Social Media

84%Are Social Media Users

98%Engage with Brands

and Friends Over SM

43 X

DAY

Generation differences

66% post photos

Privacy & safety concerns

Data security

California law requirement

No Photos: Parents & Facebook

5 Tips: Managing Millennials

1. Your ways are not their ways

2. Offer digital freedom

3. Volunteer together

4. Give them a voice

5. It’s more than money

Summary & Questions

Millennials 1982-1993

Social media usage

Gen X parents

California law enforcement

5 Tips for managing

Quiz

1. Generation “Y” AKA Millennials ranges from__________ to___________.

2. _____________ state requires online services, websites, and apps to

remove content that minors have posted.

3. Added incentives companies can offer to Millennials other than money are

company culture, commission, and ____________.

4. What percentage of generation “X” have posted online content about their

child’s accomplishments, news, and photos?

5. What are three tips for managing Millennials?

Answer Key

1. 1982-1993

2. California

3. Ongoing education or recognition

4. 66%

5. Volunteer together, give them a voice, offer digital freedom, it's

more than money, your ways are not there ways

THANK YOU!

Professor’s Comments

Ladies: Your presentation Friday was awesome. You did an excellent job

expanding the articles by researching the millennial generation as a whole. In

doing that, you put the two articles in perspective so that they were a

reflection of the overall generation. The design of the presentation was very

appealing but also professional, and nicely suited to the millennial topic.

Each of you presented well, and your handoffs between speakers were

smooth. The introduction and summary were very effective.

Nice work.