Social Media Is Here To Stay

SOCIAL MEDIA

IS HERE TO STAY!

Brad DomitrovichPR Zealot, Speaker, Educator

Texas School Public Relations Association

150,000,000 adults in the United States use the Internet on a daily basis.

57,000,000 adults in the United States read blogs on a daily basis.

12,000,000 adults in the United States keep or maintain a blog.

Some Interesting Statistics

55% of the entireUnited States adult population

went online in 2008 to get involvedin the political process

or to get news and informationabout the election.

2008 Presidential Election

45% of employers usesocial networking sites toresearch job candidates!

★ 53% not hired - posting provocative or inappropriate content or photos.

★ 44% not hired - posting content about drinking or using drugs.

★ 35% not hired - bad mouthed their employer or co-workers on-line.

★ 14% not hired - for using emoticons ( ) or text language (gr8).

A social trend in whichpeople use technologies

to get the things they needfrom each other

rather thantraditional institutions.

What is Social Media?

A social trend in whichpeople use technologies

to get the things they needfrom each other

rather thantraditional institutions.

What is Social Media?

A social trend in whichpeople use technologiesto get the things they need

from each otherrather than

traditional institutions.

What is Social Media?

A social trend in whichpeople use technologies

to get the things they needfrom each other

rather thantraditional institutions.

What is Social Media?

A social trend in whichpeople use technologies

to get the things they needfrom each other

rather thantraditional institutions.

What is Social Media?

A social trend in whichpeople use technologies

to get the things they needfrom each otherrather than

traditional institutions.

What is Social Media?

Some Recent Headlines

Teacher disciplined for Facebook postings.

Schoolteacher suspended for Facebook gun photo.

Young teachers go wild on the web.

MySpace leads police to murder suspect.

How are kids using this stuff?

How are kids using this stuff?

How are teachers using this stuff?

How are teachers using this stuff?

Press ReleasesPrinted NewslettersBroadcast - TV/Radio

WebsitesE-Newsletters/E-Newsblasts

All In-Person Stuff

Traditional PR Institutions

Interactive Network (MySpace)Interactive Network (Facebook)

Photo Sharing (Flickr)Video Sharing (YouTube)

Journal Publishing (Blogger)

Social Media Technologies

Networking Tools (Linkedin)Presentation Sharing (SlideShare)

Journal Publishing (Blogger)Scrapbook Publishing (tumblr.)

Communication Service (twitter)

Social Media Technologies

It stinks!

A way for teachersto get into trouble!

A way for citizens tocreate anti-blogs!

What most districtsthink about social media!

Fear of Losing ControlFear of Negative FeedbackFear of Legal Repercussions

Fear of Change

Fear KillsSocial Media Efforts

Social Media forces youto share control with

your publics.

The Scary Partfor School Districts ...

Social Media can help youbuild and maintain

relationshipswith your publics.

The Not So Scary Partfor School Districts ...

Stand outin the crowd!

Share newswith more people!

Build relationships!

How social mediacan help school districts!

CONFUSED?

Linked-In strengthens and extendsyour existing network of trusted contacts.

Linked-In is a networking tool thathelps you discover inside connections.

SlideShare allows you to share yourPowerPoint and Keynote Presentations.

Share publicly or privately.

Add audio to make a webinar.

Blogger is a free blog publishing tool foreasily sharing your thoughts with the world.

Blogger makes it simple to posttext, photos, and videos.

If blogs are journals, tumblelogs are scrapbooks.

Tumblelogs are slightly more structured blogsthat make it faster and easier to post to.

Twitter is a service forfriends, family, and co-workers to stay connected

through the exchange of quick answers.

Facebook is a social utilitythat connects people with friends and others

who work, study, and live around them.

WhosTalkin.com

SocialMention.com

Technorati.com

Are you in Cyberspace?

Questions?

Social Media Thought #1

Everything you write is a permanent record of your

professionalism.Sister St. Catherine

My 6th grade teacher at St. Kevin’s School

Social Media Thought #2

Consider maintaining separateprofessional and personal siteswith strict limits on personal

information being made availableto parents and students.

Social Media Thought #3

Check personal sites regularly if the public has access to them.

Even if you don't post inappropriate material, that

doesn't mean your friends won't.

Social Media Thought #4

Have a collective discussionas a district/campus to considerthe implications of social media

and settle on best practices.

Social Media Thought #5

Think before you post.If you’re wondering

“should I post this?” ...you probably shouldn’t!

The world is your audience.