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Social Media in Journalism
Christine Valdez
What is Journalism?
Journalism (As identified by Craft and Davis on pg 47)
1.Journalism informs, analyzes, interprets and explains.
2.Journalism investigates.
3.Journalism creates public conversation
4.Journalism helps generate social empathy.
5.Journalism encourages accountability.
Content Management Systems“Journalism is changing because of the use of social media and rapid mobile media adoption. The social media shift is impacting all aspects of the industry -- from the newsroom to advertising and management. For content managers at newspapers, for example, content management systems (CMS) increasingly make it easier to share news across traditional and social media platforms. Facebook has been a popular tool for news sharing, but Twitter continues to grow. News managers, armed with the latest industry data, urge reporters to not only share links to their stories, but also to engage with audience members using interesting and useful content.”
Chapter 3, pg 47
Content Distribution:“Journalists are very active on Twitter, especially during breaking news events. They are being encouraged to not only share story links, but also rich media -- photographs, videos and source links -- using mobile apps, such as Instagram, Tumblr, Vine Tour and Jelly.”
Chapter 3, pgs. 49-50
Content Distribution
Breaking News on Twitter
- SEO*Using SEO -friendly words for headlines and Tags.
While Social Media helps, there are other areas to consider.
As Journalism Evolves:
“Scarborough Research and the Newspaper Association of America reported that 69% of American adults, about 164 million people, are regular readers of a print, online or mobile newspaper edition.”
-Chapter 3, pg 51
Scarborough study continued:The study found:
- 54% of readers in the 18- to 24-year-old demographic read a printed newspaper or access news sites on a desktop computer.
- About 17% of mobile users are considered mobile-only readers.
- Print-only readers are on average 11 years older (median age of 54) than online readers (median age 43) and 21 years older than mobile-only readers (median age 33).
Journalism TheoriesAccording to a study by the Pew Research Center and Knight Foundation found that nearly half of Facebook users, or about one-third of the population get news through the social media site. (pg 51)
Graph from the Pew Research Center:http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/
Graph from the Pew Research Center:http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/
Citizen Journalism: User Generated Content
Occurs when media asks the audience to submit content for a news story.
On social media it can be through the use of the hashtag or submitting through email, etc.
CrowdsourcingDuring a breaking news event, users may provide information not yet available to professional journalists.
Bloggers:Became popular online during the early portion of the new century.
There are Independent bloggers, as well as blogs on commercial sites such as The Huffington Post. Bloggers are also considered successful
challengers to traditional media.
Blogs can cover a variety of topics.
Most blog posts tend to be 500 to 1,000 words.
“Use of images and video links varies across blog sites.” pg 61.
Bloggers:
Social Media Celebrity
FailuresThe Pew Center identified six important trends, including “advertorials” that are advertisements packaged as news editorial content (pg 62):
1. Public awareness of effects from newsroom cutbacks2. News Industry failure to capture the bulk of the new digital and mobile
advertising3. Increasing amount of native advertising -- advertorial content, sponsored
tweets, etc. -- running risk of reader confusion.4. Paid digital experiments, including use of paywalls for user-paid content. 5. Potential for digital impact to challenge local television news revenues.6. Social media and word-of mouth origination of news instead of through
news media sources.
Lessons
Discussion Questions1) How do you define journalism? How do you think traditional definitions of the work of
journalists are being altered through participation in social media? What can working journalists do to maintain professionalism?
2) What must journalist do to be relevant to young people? What role should entertaining video play in attracting new audiences to journalism? Are there other tactics journalists can use to have a positive effect on business economics?
3) Does the norm of objectivity remain important within your definition of journalism? Are there other strategies journalists need to adopt to be considered as a trusted source for fair information within their communities?
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