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MA Project DevelopmentWeek Four | Social Media
Week FourSocial Media
Overview
● Introduction● Types of Social Networks
○ Social Networks○ Bookmarking Sites○ Media Sharing○ Blogs / Forums
● Facebook● Twitter● Google+● Tools
Introduction
The timing of your social media activity is as important as the content!
Social Networks
1.23bn monthly active users
GroupsEventsBusiness pagesMessenger
Moz Guide
Google+
300m monthly active users
Connected to Google accountCirclesCommunitiesEventsTrending content
Mashable Beginner’s Guide
238m users
Business developmentThought leadershipGroupsCompany pages
Mashable Guide
Social Networks
400m tweets sent per day
Live content discoveryHashtagsPublic
Mashable Beginner’s Guide
20m monthly active users
Organise & share imagesHashtagsPin boards
Mashable Beginner’s Guide
Bookmarking Sites
“The front page of the internet”
‘upvotes’ and ‘downvotes’Zero tolerance of marketers
Mashable Beginner’s Guide
Stumbleupon
Content discovery based on your interests
‘Stumble DNA’‘Stumble’ to new pagesLike and dislike pages
Mashable Beginner’s Guide
Digg
“What the internet is talking about right now”
Based on votingArticles posted to categories
Kiss Metric’s Beginners Guide
Media Sharing
YouTube
Second largest search engine behind Google
Share videoComments and ratings via Google+ integration
SlideShare
Upload and share presentations
Kiss Metric’s Guide
Blogs / Forums
Tumblr
Micro-blogging platform
Customise with themesContent discoverySimple dashboard
Mashable beginner’s guide
Blogger
Blogging platform owned by Google
Integration with your Google account
Official getting started with Blogger guide
WordPress.com
Open source blogging platform
Lots of themes to customise blog with
Groups
● User-created● Varying levels of privacy / security● Organised around topic
Events
● User-created● Varying levels of privacy / security● Organised around point in time● Ability to export details into other
platforms (calendars etc)
Business Pages
● Analytics● Access levels
Facebook Messenger
● Combines email, IM and Facebook messages
● Standalone app available for download
Facebook pages can act as a forum for debate for news articles
Direct Messages (DM)● Private message● You can only DM people who follow you
and vice-versa
@ Replies● @username● Messages that start with @username will
only be seen by people who follow you and @user
#Hashtags● Used as a way of categorising tweets● Exposes your tweet to wider audience● Users can follow hashtags even if they
are not following you● Hashtags can be used to hold group
conversations (#koozchat)
Retweet (RT)● RT manually or via Twitter’s RT function● Way of showing appreciation of someone
else’s content
Twitter Lists● Lists can be private or public● Create lists of influencers who you want
to target / follow closely
Twitter Handles● @username● Use when you are talking about someone● e.g. “The social media lecture by
@paulwould was awesome!”
Google+
Authorship and Publisher● Site can be publisher● You are the author● Google will understand where your
content has been published
Account● Google+ account will be created with
your normal Google account● Same login for Google Analytics, Blogger,
YouTube etc...
Circles● Organise the people you follow into
groups● Share content with different circles
depending on your aims● Follow users in separate circles (I have
an ‘SEO’ circle for influential SEO people)
Communities● Like Facebook groups● Request to join
Hangouts● Like Facebook messenger● Very good video chat / conference call
feature● Integrates well with Android phones● ‘Hangouts On Air’ are public hangouts
Events● Integrates with Google Calendar
What’s Hot● Content discovery
Tools
Hootsuite
Manage your social media accounts:● Twitter● Facebook● LinkedIn● Google+ Pages● Foursquare● WordPress● Additional networks via apps
Features:● Analytics● Team management● Publish content● Schedule content● Monitor content● Shorten links
Tweetdeck
● Manage your Twitter account● Build custom timelines● Follow hashtags● Search for users and content● Manage multiple accounts
Tweepz
Followerwonk
