Social Media in 140 Characters

Social Media in 140 charactersMonday, Nov 14, 2011

All imagery used in this presentation is property of its respective owners

I “unlike” the term social media

The misperception from brands:

Social Media isn't Media

The purpose of media:

Getting consumers to think and act positively towards brands

I want to take a brave step todayReimagining the term “social media”

Imagine looking at social media as a vast space of opportunity

Social Media as #thedeepseaFish where the fishes are

The next 5 #thedeepsea trends

Imagine a world, where every dollar was made up of a friend, colleague or a family member

The next 5 #thedeepsea trends - Social Influence

The consumer now is expanding impactWhen you recommend, like, share and create content, you impact others

Customers don't trust advertising, they trust their peers and believe what they say

The next 5 #thedeepsea trends - Social Influence

Klout PerksYour favourite brands want to know what you think about them

The next 5 #thedeepsea trends - Social Influence

What it means for youGet your product out into the hands of people who can influence

Target one loyal brand ambassador who will reach million others

The next 5 #thedeepsea trends - Social Influence

Imagine a world where your newspaper in the morning was a

personalised experience

The next 5 #thedeepsea trends - Digital Publishing

Consumers want to see more stuff they care about They want more control on the content that want to see

The next 5 #thedeepsea trends - Digital Publishing

Flipboard for iPadPersonalised social magazine

The next 5 #thedeepsea trends - Digital Publishing

What it means for youThink not "monthly" but "daily" engagement

Create more personalise content

Make your content shareable The next 5 #thedeepsea trends - Digital Publishing

Imagine a world where #thedeepsea will be where you

live, work and play

The next 5 #thedeepsea trends - The trusted “circle”

The social open-graph is more powerful than everYou are on it, so are your friends, your colleagues and your family

Apart from public - a lot of private and meaningful conversations are happening

The next 5 #thedeepsea trends - The trusted “circle”

The next 3 sharing models1. Only within your trusted “circles”

2. Reaching a wider audience, from a friend to friend of friends

3. Open share, by making data completely open to be indexed by search engines

The next 5 #thedeepsea trends - The trusted “circle”

What it means for youBrands now should target "circles" than individuals

Create the real "one to many" engagement by giving your message a broader reach

The next 5 #thedeepsea trends - The trusted “circle”

Imagine a world where the"LIKE" will determine our next

purchasing decision

The next 5 #thedeepsea trends - Social Recommendations

What we all know70% of purchasing decisions are made inside the store

30% of the missing pie is the key enabler to make that decision

The next 5 #thedeepsea trends - Social Recommendations

Macy's Magic MirrorCreate meaningful conversations out of the "changing rooms"

The next 5 #thedeepsea trends - Social Recommendations

What it means for youBrands need to digitise there retail strategy

Enable consumers to reach out to their trusted “circles” to action purchasing

The next 5 #thedeepsea trends - Social Recommendations

Imagine a world where you"just google it" to find referral

search listings curated by your trusted “circles"

The next 5 #thedeepsea trends - The future of +1

From search to social searchDiscover relevant content from your social connections

The next 5 #thedeepsea trends - The future of +1

The future of +1It's instant, it's now and it's in real time

The next 5 #thedeepsea trends - The future of +1

What it means for youBrands need to integrate +1 at the heart of their search strategy

+1 is quicker to break through the organic search listings and getting to top rankings!

The next 5 #thedeepsea trends - The future of +1

#thedeepsea in 140 charactersIt is not a marketing tactic but part of the marketing tool kit that runs across our overall communication strategy

Thanks for listening! follow me @humzaijaz