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Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest,Tumblr etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that effective and what‘s next? By now you have probably given away enough, collected fans and developed Apps. But what is the next step? It‘s time to move to the next level: Social Conversions. How will “Likes” become clients, re-pins turn into money, retweets to leads and Circles to brand ambassadors? In this session Bob Seeger will share with you strategies, tips and success stories for Social Conversions. You will learn how you can gain more from Social Media beyond tools and big budgets and how to finally turn Social Media into a viable business option.
Citation preview
InspirationSocial Media Reloaded
CRASH BOOM BANG
Sailing 4 CsBest 4 Social 2 go next
CRASH
Best 4 Social
1. Speed
NOWISM
28 minutes...
28 minutes...
media planning was yesterdayMedia re/action is today
The slow ones will be gone fast
2. Fun
Have Fun to have success
3. respect
15.000 Euro
No respectno love
Small things make all the difference
4. Common sense
Trust your instinct
CRASH BOOM
Sailing 4 CsBest 4 Social
Curation
350 million photos
every day
Save your brand!
Red Bull gives you wiiiings
Would you post it on your own newsfeed?
be relevantor be quiet
be shareableor be quiet
Change
1. information2. dialogue
3. participation4. immersion
Today consumer satisfaction
is not enough
consumer enthusiasm
heart making not sensemaking
1. exit2. voice
3. loyality
From Costumer to Fan
Loyal beyond disappointment
Fans are active
use their energy & creativity
Community
Communities...1. more service
2. more information3. more sales support
Morethan any brand
18.000 Service answers/ month
Communities & coworking
Cojones
More WOW
CRASH BOOM BANG
Sailing 4 CsBest 4 Social 2 go next
MOBILE
The present is
sociomobil
2,5 billion more mobilesthan toothbrushes
1 billion smartphoneswithin 6 years
everywhere & nonstopwill change everything
faster & more comfortable & measure
The future? Siri?
95
97
99
100
101
Daumenknutschen statt Zungenkuss
102
Social is mobile, sexy and everywhere
CONVERSION
Social Business or Out of Business
Don‘t call us Fans
Treat us like the best costumers
Only Conversion will lead to Business
1. Get‘m‘out!
2. Sign‘m‘up!
3. Close the deal!
CRM & Conversion not Fans & iPads
Mobile firstDigital firstSocial first
1. Apps & Paywall
2. Targeted Ads3. E-Commerce/Projekte
Next one:New ones
Facebook gets old
no money - no reach :-(
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Next 2:Surprise 1
So? Und next?
Engage and change or die out
CHEERS
Robert Bob Seeger
mail: rs@kommunikationskunst.atmobile: 0043 699 17 14 15 13fb: www.facebook.com/bob.seegerXing: www.xing.com/profile/Robert_Seeger
web: http://www.kommunikationskunst.atblog: http://www.robert-seeger.biz
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