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This presentation is from an MBS Direct Webinar given on June 28, 2011.
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Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana
Smartphones, Tablets, and Digital Textbooks
Your Presenter:
Rob Reynolds, Ph.D.Director of Product Design and Research, XplanaDirector of The Xplanation20 years in Higher Education Faculty and AdministrationFormer Executive for Major Publisher
Smartphones, Tablets, and Digital Textbooks
Track 180 News and Information Sites Daily
Publish Daily Newsletter on Industry Trends
Publish Annual Report on Future of Textbooks in Higher Ed
Publish Reports on Student and Institutional Trends
The Xplanation
The Mobile Revolution
Smartphones
Tablets
Digital Textbooks
Influencing Factors
Student Buying Patterns
Format and Feature Wars
The U.S. Smartphone Market
The Mobile Revolution
College Students and Smartphones
The Mobile Revolution
2008 – 10% of students used smartphones to access the Internet daily
2010 – 43%
2011 – 60%+ est.
Worldwide Tablet Shipments Last Year
The Mobile Revolution
Apple – 5 million in Q1 and est. 8 million in Q2
Samsung – 850,000 in Q1
Acer – 800,000 in Q1
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?
Centralized vs. Distributed Content and Information
Consumption vs. Creation
Pedagogy
The Explosion of Trade E-books
Student Purchase Patterns
New Players and Business Models
Devices, Formats, and Publishers
Digital Textbooks and Influencing Factors
Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
Trade e-books will represent 20%+ in 2012
56% of students purchased some or all books from online stores
5%increase in the number of students purchasing all of their textbooks online
Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
10% of students shared at least 1 book with a classmate instead of purchasing
4-5% getting by without buying textbooks
Digital-First Publishers
Amazon
Open Textbook Initiatives(Washington State and Orange Grove)
$2 Billion Grant for OERs
Formats and Publisher Models
Devices
Page Fidelity vs. Reflowable Text
The Disappearance of the Textbook
Something Cheap and Something Expensive
5% of market will be open textbooks and/or free digital content by 2014
25% of textbook market in Higher Education will be digital by 2015
Significant new business modelsDisaggregated contentEverything will go mobile faster than you thinkProduct prices will fall precipitously
Some Predictions
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