Slideshare acpt presentation 07.09.12

PSTA Educational Branding Update

July 9, 2012

Educational Branding Study Update

Market Research

Key Stakeholder Interviews

Transportation Plans

Communications

2

Market Research

Market research performed over a 3 year period.

Consistently, a majority of residents want an enhanced

transportation system.

3

Market Research

Park & Ride lots

5 surveys over 3 years show

0 20 40 60 80 100

80%

81%

74%

80%

58%

76%

58%

New traffic signal

system to improve

traffic flow

Dedicated trolley

routes

Expanding bus service

Rail system within

Pinellas County

Rail system to travel

outside of Pinellas

County

Dedicated bus lanes

4

Market Research

Additionally, a majority of residents favor moving the process

forward.

They want more information.

They want to know more about how to pay for it.

5

0 20 40 60 80

Tell Me More

51%

54%

23%

34%

38%

½ cent tax for bus

½ cent tax for bus and

rail

5 cent gas tax

Property tax ($18 per

$100,000) for bus and

rail

Property tax ($5 per

$100,000) for bus

Market Research

6

Key Stakeholder Interviews

Understand that PSTA must go to referendum.

Agree that Pinellas County needs a unified transportation plan.

Questions about what is in the transportation envelope.

Necessary to communicate a cohesive brand.

Pinellas communities are open to the idea of moving the

transportation conversation forward.

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Transportation Plans

Reviewed seven transportation plans.

Each of the seven plans reviewed answer the same four general

questions:

• WHAT are the transportation needs of residents?

• WHERE can transportation projects benefit the most

residents?

• WHEN can transportation projects be completed?

• WHO is responsible for the transportation project?

8

Transportation Plans

All of the plans are moving in the same direction.

• The ultimate goal is an enhanced transportation system.

The plans need to be condensed.

They should coalesce around a single vision for Pinellas County.

9

Communications

We’ve reviewed the transportation conversation in Pinellas.

To be successful, we need an inclusive, single communications

platform.

It needs to be simpler and more accessible to the public.

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Educational Branding Study Update

Market Research

Key Stakeholder Interviews

Transportation Plans

Communications

11

PSTA Educational Branding Update

July 9, 2012