PSTA Educational Branding Update

July 9, 2012

Educational Branding Study Update

Market Research

Key Stakeholder Interviews

Transportation Plans

Communications

2

Market Research

Market research performed over a 3 year period.

Consistently, a majority of residents want an enhanced

transportation system.

3

Market Research

Park & Ride lots

5 surveys over 3 years show

0 20 40 60 80 100

80%

81%

74%

80%

58%

76%

58%

New traffic signal

system to improve

traffic flow

Dedicated trolley

routes

Expanding bus service

Rail system within

Pinellas County

Rail system to travel

outside of Pinellas

County

Dedicated bus lanes

4

Market Research

Additionally, a majority of residents favor moving the process

forward.

They want more information.

They want to know more about how to pay for it.

5

0 20 40 60 80

Tell Me More

51%

54%

23%

34%

38%

½ cent tax for bus

½ cent tax for bus and

rail

5 cent gas tax

Property tax ($18 per

$100,000) for bus and

rail

Property tax ($5 per

$100,000) for bus

Market Research

6

Key Stakeholder Interviews

Understand that PSTA must go to referendum.

Agree that Pinellas County needs a unified transportation plan.

Questions about what is in the transportation envelope.

Necessary to communicate a cohesive brand.

Pinellas communities are open to the idea of moving the

transportation conversation forward.

7

Transportation Plans

Reviewed seven transportation plans.

Each of the seven plans reviewed answer the same four general

questions:

• WHAT are the transportation needs of residents?

• WHERE can transportation projects benefit the most

residents?

• WHEN can transportation projects be completed?

• WHO is responsible for the transportation project?

8

Transportation Plans

All of the plans are moving in the same direction.

• The ultimate goal is an enhanced transportation system.

The plans need to be condensed.

They should coalesce around a single vision for Pinellas County.

9

Communications

We’ve reviewed the transportation conversation in Pinellas.

To be successful, we need an inclusive, single communications

platform.

It needs to be simpler and more accessible to the public.

10

Educational Branding Study Update

Market Research

Key Stakeholder Interviews

Transportation Plans

Communications

11

PSTA Educational Branding Update

July 9, 2012