View
497
Download
0
Category
Preview:
Citation preview
6 Steps to stop traditional marketing and start authentic blogging
By @ctrappeMumbai
Why listicles?6 reasons to blog
22 ways to waste time18 ways to turn your computer on
#bnlf @ctrappe
#bnlf @ctrappe
Traditional marketing
I’m the best.Buy from
me.People
#bnlf @ctrappe
Next buzz phrase: Two-way conversation
Me You
#bnlf @ctrappe
Wait, why aren’t millions talking to me?
#bnlf @ctrappe
Try more of a community
Me
You
Stories Stories
Stories
StoriesStories
#bnlf @ctrappe
Try more of a community
Me
You
Stories Stories
Stories
StoriesStories
ConversationConversation
ConversationConversation
Conversation
#bnlf @ctrappe
Try more of a community
Me
You
Stories Stories
Stories
StoriesStories
ConversationConversation
ConversationConversation
Conversation
Transactions
Transactions
Transactions
Transactions
Transactions
Transactions
#bnlf @ctrappe
Try more of a community
Me
You
Stories Stories
Stories
StoriesStories
ConversationConversation
ConversationConversation
Conversation
Transactions
Transactions
Transactions
Transactions
Transactions
Transactions
#bnlf @ctrappe
Today’s exercises:1) Reflect on own
2) Share with neighbors3) Share with group
#bnlf @ctrappe
1.Make up your mind… and go.
#bnlf @ctrappe
Make up your mind exercise
• Why do it?• Negative consequences? • Who needs to buy in?
2. Determine the need
#bnlf @ctrappe
Don’t overthink this! Some needs aren’t apparent!
Determine need
Offline listening is OK, too!
Exercise: What need are you filling?
3. Buy-in
#bnlf @ctrappe
You
Family
Friends
Coworkers
Bosses
Your audien
ce
AKA:Approval
hell!
#bnlf @ctrappe
Buy-in exercise
• How will you handle getting buy-in? Or will you?• Conversations to be had.• Let’s take it step by step.
4. Stories
#bnlf @ctrappe
What makes a good story?
• Conflict• Authenticity• For a defined audience
Story shopping
Picking the right details
Don’t forget about the end
Authentic stories don’t have right answers.
#bnlf @ctrappe
#bnlf @ctrappe
#bnlf @ctrappe
Image courtesy of digidreamgrafix at FreeDigitalPhotos.net#bnlf
@ctrappe
Story exercise
• What’s a recent story that is worth sharing1. Think about it first2. Share with neighbor3. Group discussion
5. Measurement
#bnlf @ctrappe
HOW DO WE KNOW IT’S WORKING?Yes, I’m yelling! Ha.
BlogOffline
Social media
Printed stuff
Other stuff
Exercise: How will you measure success? Why?
Sometimes you can’t measure success or ROI.
#bnlf @ctrappe
6. How to keep going. This is a marathon not a sprint.
#bnlf @ctrappe
Use every piece of content at least on six channels.
Get on a schedule
Social Blog
Politically incorrect ....
#bnlf @ctrappe
Politically incorrect isn’t always actually incorrect.
#bnlf @ctrappe
If you only link on social media, you aren’t doing it
right!
#bnlf @ctrappe
60-30-10
#bnlf @ctrappe
60 – Talking30 – Responding/Resharing
10 - Links
#bnlf @ctrappe
In review
1. Make up your mind2. Determine the need3. Buy-in4. Stories5. How to measure success and when it’s OK not to be able
to measure it!6. Keep going! This is a marathon not a sprint
Questions?Disagreement?
Etc.
Stay in touch!AuthenticStorytelling.net
@ctrappectrappe@gmail.com
Recommended