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When you use a search engine like Google to find something online, have you ever wondered how certain results show up on the first page? If you type in the name of your organization, chances are it will be on the first page of results. But, does your website turn up if you type in a general set of keywords that are related to your business? In this session on search engine optimization basics, we'll discuss the importance of keywords that define your business and how they should be used on your website. We will also define on-page and off-page optimization and discuss why these two practices are important for your business. Finally, we will touch on black hat SEO practices that should be avoided. Participants will leave with a checklist of items and tactics that will help them to increase their website's page rank on search engines, as well as an idea of how to use your organization's keywords to create social media, blog, and website content.
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SEO & Website Content 101PeopleFund Innovation Week 2014
What is SEO?
Search Engine Optimization
A process that helps websites receive high page rankings within multiple search engine result pages
What do your keywords
say about you?
Keywords are crucial!
Keywords set you apart from the competition.
Build your listBrainstorming
Web Analytics
Research your list Search Engines
Keyword Tool
On-Page Optimization
Keyword Placement Checklist
• Title tags• Meta descriptions• Keyword tags• Alt tags• Heading tags• Body copy• Bold or italicize • Hyperlinks
Search Result
Search Term
Off-Page Optimization
Maximize Your Online Reach
• Content marketing– Blog posts, news, press releases
• Social Media– Twitter, Facebook, LinkedIn
• Other ways– Link exchanges, directory submissions, guest
blogging, social bookmarking, RSS feeds, forum marketing
What is Black Hat
SEO?
Things to Avoid• Overstuffing tags with keywords• Overstuffing content with keywords• Duplicating content & Web pages• Creating link farms• Creating link-building schemes
V.S.
Resources• SEO Made Simple
by Michael H. Fleischner
• Google Adwords Keyword Planner Tool
• www.tagxedo.com
• #Socialnomics 2014by Erik Qualman
The End!
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