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- 1. Treatment Ayanna Golding
- 2. Client South and City college provides courses and training
to around 12,000 students and have ten campuses and centres across
Birmingham. The college is actively involved in the community, with
local businesses and has excellent links with industry; this not
only allows them to provide excellent opportunities for the
students to gain work experience placements, Apprenticeships and
job opportunities. The college has nine campuses and centres spread
across Birmingham, each with great facilities to make your
experience at college unforgettable. Ayanna Golding
- 3. I am making this advert/pitch for all the nine south and
city colleges to get people to enrol and study there in September
2015. I intend to make this advert intriguing for the audience and
short (30 seconds long) so this way people will not get bored. I
hope to get this advert aired on local commercial stations where it
would have a young audience. The purpose is to recruit people to
enrol at south and city they have done this by: Introducing the
target audience (16-19 year olds) to the college. Promote what
courses they offer, why it is a good place to study and to raise
awareness of the college and reassure parents/guardians that it is
a safe place to study. Purpose Ayanna Golding
- 4. Creativity- To see what others dont see. Your vision of the
future Idea 1 The slogan To see what others dont see. Your vision
of the future was found due to the research of the word creativity.
It means that no one but you can decide your future only you can
determine what it should and shouldnt be. Ayanna Golding
- 5. Style and Content Tone of voice: I would use a person who is
enthusiastic and sound like they want to be studying at college
which will engage the audience. Also I would make sure the voice
over is a student that already attends the college. This way it
would be a perspective of a person who goes there. Dialogue: The
style of music in the background would be a song that is widely
known by many teenagers this is a good way to keep them engaged
also the use of a multi voice (male and female voice). Tag lines
that will be included: Creativity- to see what others dont see
South and City slogan- Discover your future. Special Effects- sound
effects when words are being mentioned (emergency services, wealthy
and successful) Ayanna Golding
- 6. Script 1 Voice 1:Have you got a vision for your future?
Voice 2: I take one day at a time. Voice 1: Maybe a job in the
emergency services (sirens) , wanting to be wealthy (sound of
money) or successful (applause). Voice 2: I just wanna be
successful. Voice 1: If your unsure about your future look no
further South and City college could bring you a step closer to
that vision. We have a range of courses from media to construction.
Voice 2: How far would I have to travel to get to college? Voice 1:
Its funny you said that! there are 9 main campuses to choose from
in and throughout the city. We have the best success rates in the
MIDLANDS. Voice 2: Wicked! What do I have to do next? Voice 1: All
you have to do is call 0800 111 6311thats 0800 111 6311 or visit
the college website sccb.ac.uk and have your vision for the future
secured. Voice 1- Female Voice 2- Male Ayanna Golding
- 7. Script 2 Voice 1: Have you got a vision for your future?
Voice 2: Do you want to be wealthy (sound of money) or successful
(applause)? Voice 1: If your unsure about your future look no
further South and City College could bring you a step closer to
finding that vision. We have a range of courses from media to
construction... hair and beauty to business. Voice 2: There are 9
main campuses to choose from in and throughout the city and we have
the best success rates in the MIDLANDS. Together: All you have to
do is call 0800 111 6311or visit the college website sccb.ac.uk and
have your vision for the future secured. Ayanna Golding
- 8. Budget- 2000 2 Voice overs (One hour, two people, commercial
radio 250 voicespro.com) Background music (instrumental) Radio
usage (Capital Birmingham 100) Sound effects (royalty free) 2 hour
studio session= 192 (80+ VAT-20% per hour radiofacilities.com) ALL
equals 547 1453 left for scheduling Ayanna Golding
- 9. Idea 2 Opportunities- Success occurs when opportunity meets
preparation Ayanna Golding
- 10. Style and Content Dialogue In this advert compared to the
last one I would use unknown instrumental that is upbeat so people
wont get bored even though they dont know the song. Also using
someone who has an Birmingham accent will keep people engaged. Tone
of voice: This advert their will be a single females voice that is
more of a inspirational speaker promoting the college and what it
has to offer. This is aimed at parents as well as children because
it is more detailed as parents do have an impact on what college
their child attends. Tag lines that will be included: You create
your own opportunities Discover your future Ayanna Golding
- 11. Script 1 Voice 1- Female Do you want your future secured?
Do you want more freedom then you would have at school or sixth
form. Well look no further South and City college are now
enrolling. We specialise in many courses and apprenticeships from
construction to hair and beauty and there are over 8 different
campuses to choose from located around Birmingham. If this seems
like the college for you contact 0800 111 6311 thats 0800 111 6311
or alternatively look on the website sccb.ac.uk for more
information. Ayanna Golding
- 12. Ayanna Golding Script 2 Voice 1: Ive always dreamed of
studying Media. Voice 2: Well heres your chance. At South and City
College we provide you with the best courses that will secure your
future. from hair and beauty to construction... music to childcare.
We have 9 campuses to choose from in and throughout the city. Voice
1: Tell me more! Voice 2: We have the best pass rates in the
midlands and currently the highest performing general FE college in
Birmingham. Voice 1: Ok so, what do I have to do next? Voice 2: All
you have to do is enrol by telephone on 0800 111 6311 or enrol via
the website sccb.ac.uk
- 13. Budget- 2000 1 voice over artist (One hour 125,
voicespro.com) Radio Usage (Capital Birmingham- 50,
www.radiousage.co.uk ) Background music (instrumental- royalty
free) 1 hour studio session= 96 (80+ VAT-20% per hour
www.radiofacilities.com ) ALL equals 271 1729 left for scheduling
Ayanna Golding
- 14. Gantt Chart Ayanna Golding