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PUBLIC RELATION
ROLE OF
IN 21ST CENTURY.
TABLE OF CONTENT
o Introduction.o PR Techniques.o Tools of Public relation.o Public relation Vs. Advertisement.o Types of Public Relation.o Public Relation on Budget.o Case study.o Conclusion.
Everybody sees things in different way.
INTRODUCTION
PUBLIC RELATION
In Modern era.
Concept of PR.
Effective & Promising.
PUBLIC RELATION CAMPAIGN.
PR- AS A STRATEGY
CAN BE USED TO BUILD OR KILL..
What you do, what you say & what others say about you???
PR TECHNIQS
PR
TOOLS OF PUBLIC RELATION
-- Media Relation-- Events.-- Sponsorship.-- Employee Media Tour.-- News Letter.-- Special Relation.-- Community Relation.
PUBLIC RELATION Vs. ADVERTISING
o Paid and un paid ways.o Building long term
relationship.o Cost incurred is high. o Viral effect.
TYPES OF PUBLIC RELATION.
Proactive Reactive
PUBLIC RELATION ON BUDGET.
o PR Preparation.
a.Audit Organisation for PR Opportunities.
b.Have a Communication Day.c.Prepare a PR Calendar.d.Plan your PR Programmes.e.Types of PR Opportunities.
o Approaching a Newsroom.
a) KISS- keep it simple, stupid.
b) The 5 W’sc) Tell People your News.
PUBLIC RELATION ON BUDGET.
Don’t hide your news behind…journalist won’t have time to go
fishing for your information-its up to you to promote your business.
POLITICAL PR
Aristotle said,‘Man is by nature a Political Animal’
CADBOURY CASE STUDY
PR : The Wildcard Marketing Strategy.
BIBLIOGRAPHYo Books Public Relation ManagementPublic Relation-C.S.Rayadu.
o Websites.o www.google.com o www.managementparadise.com-o www.authorstream.com
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