PUBLIC RELATION

ROLE OF

IN 21ST CENTURY.

TABLE OF CONTENT

o Introduction.o PR Techniques.o Tools of Public relation.o Public relation Vs. Advertisement.o Types of Public Relation.o Public Relation on Budget.o Case study.o Conclusion.

Everybody sees things in different way.

INTRODUCTION

PUBLIC RELATION

In Modern era.

Concept of PR.

Effective & Promising.

PUBLIC RELATION CAMPAIGN.

PR- AS A STRATEGY

CAN BE USED TO BUILD OR KILL..

What you do, what you say & what others say about you???

PR TECHNIQS

PR

TOOLS OF PUBLIC RELATION

-- Media Relation-- Events.-- Sponsorship.-- Employee Media Tour.-- News Letter.-- Special Relation.-- Community Relation.

PUBLIC RELATION Vs. ADVERTISING

o Paid and un paid ways.o Building long term

relationship.o Cost incurred is high. o Viral effect.

TYPES OF PUBLIC RELATION.

Proactive Reactive

PUBLIC RELATION ON BUDGET.

o PR Preparation.

a.Audit Organisation for PR Opportunities.

b.Have a Communication Day.c.Prepare a PR Calendar.d.Plan your PR Programmes.e.Types of PR Opportunities.

o Approaching a Newsroom.

a) KISS- keep it simple, stupid.

b) The 5 W’sc) Tell People your News.

PUBLIC RELATION ON BUDGET.

Don’t hide your news behind…journalist won’t have time to go

fishing for your information-its up to you to promote your business.

POLITICAL PR

Aristotle said,‘Man is by nature a Political Animal’

CADBOURY CASE STUDY

PR : The Wildcard Marketing Strategy.

BIBLIOGRAPHYo Books Public Relation ManagementPublic Relation-C.S.Rayadu.

o Websites.o www.google.com o www.managementparadise.com-o www.authorstream.com