Powerpoint over how to recognize appeals being used in persuasive essays such as speeches, or other non-fiction materials. Worksheet to accompany ppt can be obtained by contacting me at jfergus2@houstonisd.org
- 1. Rhetoric is
- Speaking or writing effectively
- Using words for a purpose; often this purpose is to
persuade.
2. Purpose of Rhetorical Analysis
- To analyze arguments of others.
- To learn how to write your own arguments.
3. Aristotle taught there are 3 main strategies in an
argument
4. Rhetorical Chart The core of the rhetorical chart ispurpose
What does the author/speaker cartoonist/filmmaker/advertiser want
the reader/listener/viewer to Feel?Think?Do? Authors Purpose Logos
Ethos Pathos 5. LOGOS-Logical Argument
- Cause and Effect information
6. Pathos-Emotional Appeal
- Uses imagery, figurative language,
- Carefully constructed sentences.
7. Ethos-Credibility
- Appeals to the conscience, ethics, morals, standards, values,
and principles.
- Author or speaker tries to convince you he is of good
character.
- Qualified to make his claims.
- Cites relevant authorities.
- Quotes others accurately and fairly.
8. Pathos-Emotions
- Look at the excerpt from an address by President George W. Bush
to a joint session of Congress following the 9/11 attacks.
9. Read the passage and thenapply the SOAPS
- Identify the SOAPS in the margin on the right of the
excerpt.
10. After you do the SOAPS, then answer the questions.
- How do you feel about being an American when you read this
passage?
- How does the phrase lighting of candles express emotions?
lighting of candles The word lighting suggests a feeling of .
Using the word candles Evokes a feeling of . 11. Do the same thing
with this phrase giving of blood This phrase creates afeeling of.
The words giving bloodreminds me of. In summary, discuss intwo
sentencesthe emotional appeal (pathos) expressed by Bush in his
address to Congress. Useevidencefrom the excerpt to back-up your
opinion. 12. For Example
- President Bush uses pathos to acknowledge the courageous act of
Todd Beamer when [he] rushed terrorists to save others on the
ground. In addition, President Bush points out the feelings of the
American people toward their fellow Americans when he discusses the
unfurling of flags, the lighting of candles. to show that America
is united and will not let terrorists destroy the strongunion.
13. LogosBased on facts, statistics, research
- Read the excerpt from the Nobel Peace Prize acceptance speech
by Albert A. Gore, Jr..The excerpt is about 8 minutes into his
acceptance speech.
14. Analyze the logical appeal on your worksheet Svante
Arrhenius calculated my teacher, Roger Revelle, and Dave Keeling
What do the experts bring to thearticle? Write that in the box.
What does the scientific researchdo for Gores Conclusion? Write
that in the box. 15. Write a sentence that identifies the logical
appeal and provides text evidence For example: Gore uses logical
appeal to convince the reader that CO2 is a hazard to our
environment and climate when he states that CO2 is invisible,
tasteless and odorlesswhich has helped keep the truth [hidden]. 16.
Ethical Appeal-Credibility, Authorities, Allusions, Experts
- Read the excerpt by Maya Angelou at the funeral service for
Coretta Scott King.
17. Ethical Appeal
- 1. How did reference to Dr. Martin Luther Kingprovide
credibility to Maya Angelous remarks?
- 2. If you didnt know Maya Angelou was a world renowned speaker,
how did her speech make it seem as such?
- Identify the evidence from the excerpt to support your opinions
above.
18. Example-Ethos Insert your text where there are lines.
- Angelou emphasizes her relationship with Mrs. King, and
therefore her qualifications to speak, by referring to herself and
King as ______ and also as a __________
- ________. Through Angelous first person reference and racial
affiliation, Angelou makes it clear that she is qualified to speak
to others that cared about Mrs. King.
19. Example-Ethos Answers to paragraph.
- Angelou emphasizes her relationship with Mrs. King, and
therefore her qualifications to speak, by referring to herself and
King asweand also as a sister-of-a-sister.Through Angelous first
person reference and reference to racial affiliation, Angelou makes
it clear that she is qualified to speak to others that cared about
Mrs. King because they were friends.
20. Write your own paragraph
- Choose one of the excerpts
- Identify 2 appeals that are used
- Find text evidence to show the use of the appeal, record it on
the chart
- On the chart, explainhowit supports the appeal
- Using your findings above, follow the template to write your
paragraph.