Persuasive Rhetoric

So What is RHETORIC?

Persuasive Rhetoric Is….

The art of using language to argue and convince others to adopt a position or act in a certain way.

To Develop an Argument you need..

Deductive Reasoning- General to specific

Inductive Reasoning-Specific to general

3 Basic Persuasive TechniquesLogos-

Appeal to the Logic- Facts and data

Ethos- Appeal through Credibility and moral character

Pathos- Appeal to the Emotions

Logos- Is it Logical?The appeal to the BRAIN using LOGIC,

FACTS, and DATA Information to support the persuasive claim.

Ethos- Is it credible?

The Persuasive appeal based on the values, moral standards, and credibility of the person who is trying to persuade the audience.

Pathos- Is it Emotional?A majority of arguments in the popular press are heavily dependent on appealing to your emotions.   

 

See if you can figure out the AppealPepsi Commercial

http://www.youtube.com/watch?v=40DykbPa4Lc

Sarah Mcglaughlin http://www.youtube.com/watch?v=9gspElv1yvc

Tag Body Spray http://www.youtube.com/watch?v=hc2vA_1NCcE

Dove Commercial http://www.youtube.com/watch?v=iYhCn0jf46U

Jennifer Garner http://www.youtube.com/watch?v=x1i7rn7y8xs

Old Spice http://www.youtube.com/watch?v=owGykVbfgUEChuck Norris http://www.youtube.com/watch?

v=MDUQW8LUMs8

Cheerios http://www.youtube.com/watch?v=kYofm5d5Xdw

What about this?http://www.americanrhetoric.com/

MovieSpeeches/specialengagements/moviespeechbraveheart.html#

Clueless- http://www.youtube.com/watch?v=Yf7MT1p1VNI

Other Terms to Know..Rhetorical question: obvious answer -

“Should we be judged on appearance or rather the content of our convictions?”

Antithesis: Contrasting ideas are expressed in a grammatically balanced statement.

(“Give me liberty or give me death”)

Repetition: Use of Same word or phrase for emphasis

Parallelism: A Pattern from line to line

Propaganda

Is a form of communication aimed towards influencing the attitude of the community toward some cause or position by presenting only one side of an argument.

Persuasive Appeals in Media

Commercial advertising is one of the most powerfully persuasive forces in today’s world!

So…How do they persuade you?

Can you think of some ways?

Common propaganda techniques Common propaganda techniques often used in advertisingoften used in advertising

SloganRepetitionBandwagonTestimonial Emotional AppealExpert Opinion

Slogan:Slogan: “Can you hear me “Can you hear me now?”now?”

A catchy phrase or statement often used to sell a service or a product.

BandwagonBandwagonA statement suggesting that everyone is

using a specific product, so you should tooPersuading people to do something by

letting them know others are doing itGives impression that you will be left out if

you don’t do what you are being persuadedExample: “See why so many women have

switched” (Shampoo advertisement)

Why are these examples of Why are these examples of Bandwagon?Bandwagon?

Testimonial Testimonial works because you feel like you can trust works because you feel like you can trust the words of an expert or someone who the words of an expert or someone who is famous.is famous.

Expert OpinionExpert Opinion

Ads using scientific sounding language to make a product seem more effective.

Appeals to the audience’s intellect“Four out of five dentists

recommend this toothpaste….”“Studies show that….”

Quick ReviewQuick ReviewSloganRepetitionBandwagonTestimonial Expert Opinion

Logical Fallacies Errors in Logical Thinking…

Circular Reasoning- Supporting the Statement by Repeating the statement in different words

Hasty Generalization- A conclusion drawn from too little evidence or from evidence that is biased

Logical FallaciesNon Sequitur- A conclusion that does not

follow logically from the “proof” offered to support it

Name Calling- Personal Attack

False Cause- Thinking something is the cause of something else-

Either/Or- Giving only two options- Example: “you’re either with us or against us!”

How to Make a Good ArgumentA Claim- a clear statement of a position on an issue

Support- for the claim in the form of reasons and evidence

Counter Arguments- Counter arguments that anticipate and refute opposing views

Logic- A sound, logical argument and effective language

Conclusion- that sums up the reason and call for action

Quick Review…What are the 3 main Persuasive Appeals?

What are some Rhetorical Devices that we can look for in Persuasive speeches?

List some fallacies…

What does a good argument need?

The Parking TicketYou work at Carolina Place Mall. You’re

working very hard saving money for college. On January 11, you went to work, despite a freak snow storm. You pulled into a parking spot, covered in snow. You return, 8 hours later to a melted parking lot only to discover your car has been towed. Upon investigation, you discover that the snow covered a handicapped parking spot with a picture and blue lines painted on the ground, but no sign. You paid $250.00 for the tow and have been given a $500 ticket.