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Corporate objectivese.g. survival
Operations Objectives
e.g. innovation
FinanceObjectives
e.g. cash-flowmanagement
Marketing Objectives
e.g. increase sales
HumanResource
Objectives e.g. Make full use of
workforce
OperationStrategies
e.g. researchAnd development
Finance Strategiese.g. cost
minimisation
MarketingObjectivese.g. new markets
HR strategiese.g. training
Initiatives andNew workforce
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