Ravensbourne Graduate Presentation 2011

Jon Harman

Director of Media @ The College of Law

1997 Ravensbourne Graduate

This is not a schematic to get a JOB

Complexity Theory

These didn’t exist when I graduated

It’s going to get more complex

...and converge

...only 18% of traditional TV ad campaigns generate positive ROI

90% of people skip these ads with DVR/ Sky+

78% of people trust peer to peer recommendations

Why is this Important?

Engagement

Cost of Not Engaging

http://www.youtube.com/watch?v=9EzNll1U2N8

7 Things I Look For in a Candidate:

1. How to predict consequences 2. How to empathize

3. How to be creative 4. How to communicate clearly

5. How to Learn 6. How to value yourself

7. How to live meaningfully

Advice:

Don’t fixate on broadcast TV

Open eyes to digital media agencies and web video marketing agencies

Become aware of different business models for media delivery

Need You to Turn the Tide:

http://www.youtube.com/watch?v=lhAr_UeroCk

http://card.ly/colmmu