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Adaptive media experiencesMedia not as solid formed narrative objects
https://www.flickr.com/photos/27461854@N04/3103089694
Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
Storytelling not as a solid narrative
https://www.flickr.com/photos/nickpiggott/5212959770
The pieces make the narrative
https://www.flickr.com/photos/halfbeak/5541818517
Affected by context, location, time...
https://www.flickr.com/photos/haaijk/14196995087
Storytelling with variables
Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
Exciting times...1. Everything that’s already in the world when you’re born is
just normal
2. Anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;
3. Anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.
– Douglas Adams
Attention is a scarce commodity
https://www.flickr.com/photos/dani_vazquez/12644326014
TV as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/
The Attention Economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
Just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742
Responsive and Adaptive
Perceptive
Responsive Radio
Perceptive Media “Breaking Out”
Perceptive drama
Explainer
Scalable experiences (50000+)
Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
http://www.flickr.com/photos/d_lee/2394548742
It’s the small things
Context will define the future
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
The emphatic factor
https://www.flickr.com/photos/dollarside/5026135055
Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
Perceptive Radio
Perceptive Radio v2
Perceptive Radio sensors
LocationNumber of peopleEmotionsWeatherTime of DayTemperatureInternet lookups
Media has far more potential
https://www.flickr.com/photos/joaoloureiro/2319668104
Media has far more potential
Wired magazine Top trends for 2013
Media and context meets mobile
https://www.flickr.com/photos/lukew/6171377827
Perceptive media experiences
https://www.flickr.com/photos/barnimages/21796692282/
We are the narrative
https://www.flickr.com/photos/ifraud/2795281745
Storytelling always was/is participatory
Quantified data + Narrative + objects = ?
Let’s experiment, thank you...
Ian Forrester | @cubicgarden | [email protected]