Psychology comic

1. Self-Concept

• Self-concept is the accumulation of beliefs that one holds about themselves. It is how one would describe themselves.• Rita believes that she is attractive, beautiful and is

capable of doing many things.

2. Prosocial behavior

• Egoistic model is when behaviors are done for selfish reasons. • Rita works hard because she is driven by the money

and motivated by the desire of becoming wealthy.

3. Efficacy

• Self efficacy is the belief in our ability to achieve certain goals. High self efficacy is when we see difficult tasks as challenges rather than something to be avoided.• Rita has high self efficacy as even when faced with

problems she did not avoid them and rather believed that she could earn or sell out her products by doing research.

4. Impression management• Ingratiation is the control of others’ impression of

ours through flattery. • Rita flatters her customers so she can give a good

impression and creates an impression that she is a trustworthy person.

5. Persuasion

• Central route is where a person attends to the given message • Peripheral route is where a person

attends to the external cues like attractiveness. • Rita uses both routes of persuasion

when convincing her customers. • She provides them with information

that are reliable to the customer and uses her attractiveness to convince them as well.