Project press project

We are a team comprised of health- conscious individuals, with a passion for the community and providing healthy alternatives with great quality and taste.

At, Project Press, we offer organic, raw, unpasteurized cold- pressed juices along with superfood smoothies and bowl.

We are a single store location, targeting the San Jose area in hopes of expanding and bringing a healthy food options to the entire Bay Area.

We will be operating as a limited-liability corporation, LLC.

Our juices will provide your body the key nutrients that are:Immunity boosting Makes you feel rejuvenated, cleansed and energized, while giving your digestive

system a break from processing solid foods

but wait! there are so many more benefits!

We are promoting a healthier lifestyle by providingmore options in the juice industry in the local area. These options include: CleansesProtein optionsBoost optionsMeal replacements

Cost Structure Revenue Streams

Key Partners Key Activities

Key Resources

Value Proposition

Customer Relationship

Channels

Customer Segments

The Business Model Canvas

Project Press

Partners:Local Crossfit

Gyms

Suppliers:Local Growers

Production

Capital

Promoting Healthier Lifestyle

Offering Customers by

Variety of Nutrient

organic Pressed Juices

Health conscious individuals

Building networkCommunicationEmail MarketingRewarding Loyal

Customers

Customers pay for their health, convenience,

and service

Crossfit GymsFarmers Markets

Online Delivery Events

Value-Driven Business

Economies of Scale

We increase our revenue by Sales, Ads, Media,

Promotion, Apps, Delivery, Subscription

Marketing & Sales

Store

Equipment

Employee

Ingredients

College educated

individuals between ages of

24 to 34

Our JuicesMakes you feel rejuvenated, cleansed, and

energized

CrossFit Gymswithin a 20 mile radius

Deliveryminimum/bulk orders delivering fees apply

Farmers Markets● to promote gym locations,

online orders, retail locationOnline● online ordering for delivery and custom orders● online subscription for seasonal changes● online app for pick-up

Crossfit events and Competitions

Segmented Market TypeHealth conscious individuals who strive for a healthier lifestylePeople who workout regularly at Crossfit gyms Our Target Market Healthy 26 to 35 year olds (primary)18-25, individuals with medical/health conditions,

senior citizens (secondary)

Keys to build customer relationship Build your network it's your sales lifeline

Communication is a contact sport, so do it early and often.

E-mail marketing keeps relationships strong on a shoestring budget.

Reward loyal customers, and they'll reward you.

Loyal customers are your best salespeople.

● Direct sale● Subscription● Mobile Application● Delivery● Advertising ● Promotion

Pricing Mechanism : Fixed pricing ……………………. fixed menu price Dynamic Pricing ………………... negotiable/supply-demand price

Income Statement (Monthly)

Sales: 75% In-Store Sales……………………………….…..$16,500.00 18% Outside Sales…………………………………....$3,960.00 7% Subscription………………………………. ……....$1,540.00Cost of Goods Sold: +/- 1.15 per pound of produce……………………….…....$365.00Gross Profit…………………………………………………….....$3,765.00Commercial Kitchen Rental:

$10 per hour for 9.20 hours…………………………....$92.00Delivery:

Within 20 mile radius…………………………………...$362.16Wages:

108.25 hours at $10 per hour………………………....$1,082.50

Net Income……………………………………………………..…$3,067.21

Financial ( capital and also line of credit )Physical ( physical store to operate) Equipments ( Blenders, refrigerators , delivery car )Human ( employees ) Ingredients ( Vegetables, fruits, ice and protein powder )Maintaining our relationship with customers

Production our main key activity is to produce organic,and unpasteurized cold juice along with superfood smoothies and bowls that are full of nutrients.

Marketing & Sales Encourage the two most important values: Brand & Image

Key PartnersCrossfit gyms

Advertising juices to target market

Key SuppliersLocal farmers (CSA, farmer’s market, seasonal festivals)

High quality organic ingredientsIntimate farmer relationship = more efficiency

Our Business will be operating as value driven rather than cost driven , since we will be focusing on delivering organic, premium , and high end press juice to our customers.

Economies of Scale or Economies of scope ?We will get advantage of economies of scale since our fixed costs are the major costs .

Fixed Costs

Business Registration Fees to operate as a LLC ( $800 ) Necessary License and Permit , and Yearly Renewal fees ( $150 a year )Health Permit Bank Interest Payment Rent ( approx. $5,000 per month ) Equipments , commercial quality blenders, mixers, along with refrigerators and freezers

for cold storage ( approx. $ 10,000 ) Insurance ( approx. $ 1,500 ) Store remodeling, installation , signage and Logos ( approx $12,000 )

Variable cost :

Utilities Employee wage Ingredients ( vegetables, fruits, ice, milk, and Assortments of add-ins like

protein powder )Repair/maintenance costs ( Building and Equipments )Partnership commissions Advertising ( Flyers, local ads ) ( $300 to $500 per month )

We hope to provide a healthy, tasty and refreshingexperience with our 100% pressed juices.

THANK YOU!