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WWW.PROJECTLIFE365.COM AN INTERACTIVE PHOTO-A-DAY CHALLENGE FOR CREATIVES PRESS KIT

Project Life 365 Press Kit

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Page 1: Project Life 365 Press Kit

WWW.PROJECTLIFE365.COM

AN INTERACTIVE

PHOTO-A-DAY CHALLENGE FOR CREATIVES

PR

ES

S K

IT

Page 2: Project Life 365 Press Kit

Project Life 365™ is a visual t ime capsule and worldwide

art project in one.

AN INTERACTIVE PHOTO-A-DAY

CHALLENGE FOR CREATIVES

INTRODUCESProject Life 365™

WWW.PROJECTLIFE365.COM

Life.

Project Life 365™ is a revolutionary photo-a-

day chal lenge that brings together creatives,

art enthusiasts, and free-thinkers from around

the globe to stretch their photography

and seriously rock the power of visual

communication.

Liberty.

Through interpretive dai ly prompts, Project

Life 365 awakens and celebrates individual

creativity and spir it . An interactive community

fuels inspiration, and a new ‘point-and-shoot

of view’ every single day of the year.

The Pursuit of Snappiness.

Using your favorite camera (or smartphone),

s imply capture, tag, upload, and connect with

our global art community.

Beyond a typical ‘photo-a-day’ chal lenge,

Project Life 365™ curates images from

enthusiasts and displays them on our site and

blog for inspiration and cerebral awakening.

Envision creatives from around the planet

united as a family, working together to create

a visual story each day of the year. Through

this dai ly act of reflection and observation,

you’ l l discover that what is personal to you

can become so much more: a dynamic,

enl ightening, and interactive global movement

- a photo project without borders.

Page 3: Project Life 365 Press Kit

a growingCOMMUNITY

PROJECT LIFE 365™ PROVIDES YOU WITH UNLIMITED ACCESS TO

INNOVATIVE RESOURCES, INSIGHT FROM A TALENTED POOL OF

CONTRIBUTING CREATIVES, AND A NETWORK OF INDUSTRIES

CATERING TO YOUR NEEDS AS AN ARTIST.

COMPATIBLE WITH

FACEBOOK (1 billion + USERS)

TWITTER (500 million + USERS)

INSTAGRAM (100 million + USERS)

FLICKR (75 million + USERS)

With the evolution of mobile photography, Project Life 365™ makes it

easier than ever to share your artist ic expressions and develop your

visual l iteracy through our interactive photo-a-day chal lenge. Project

Life 365™ provides you with unl imited access to innovative resources,

insight from a talented pool of contributing creatives, and a network

of industries catering to your needs as an artist .

Page 4: Project Life 365 Press Kit

joiningOUR COMMUNITY

“I THINK PROJECT LIFE 365 IS A GREAT IDEA. I LOVE HOW IT BRINGS

PHOTO CHALLENGES AND TOPICS TO PHOTOGRAPH. IT fosters A

THINKING out of the box FROM THE NORM.” - TIM LANDIS

THANK YOU. I WAS JUST THINKING THAT EVEN WHEN I’M HAVING A

REALLY ROUGH DAY I CAN TAKE A COUPLE MINUTES OUT TO JUST

THINK OF THE DAY’S INSPIRATION AND IT’S LIKE A LITTLE light OF

creativity THAT JUST MAKES everything BETTER. THANKS SO MUCH

FOR PUTTING THIS TOGETHER.” - ARI VOX PHOTOGRAPHY

“I CAN’T WAIT TO LOOK BACK AND see WHAT MY ‘LIFE-IN-PHOTOS’

LOOKS LIKE A YEAR FROM NOW. THIS IS SO MUCH more THAN A

PHOTO-A-DAY CHALLENGE.” - MARCELLA KENNEDY

“Shoot, upload, & connect. PROJECT LIFE 365™ IS

AWESOME BECAUSE IT’S SIMPLE TO DIVE RIGHT IN.”

I LOVE THIS WHOLE THING SO MUCH. IT’S SO FUN TO HAVE A WAY

TO BE inspired CREATIVELY EVERYDAY. I DOWNLOADED MY FREE

DESKTOP CALENDAR IMAGE FOR JANUARY LAST NIGHT, AND I’M IN

love. IT HELPED ME GET REORGANIZED AND THUS RE-INSPIRED! THANK

YOU PROJECT LIFE 365! - ERIKA GORMAN

Page 5: Project Life 365 Press Kit

Just launched on January 1, 2013, Project Life 365™ has already evolved

into a leading resource for lens lovers, hobbyists, professionals, and

those who take in the world around them. In our first three months

alone, our interactive photo-a-day challenge has not only inspired our

vast number of participants, it has:

We engage an influential and

educated audience of artists,

creatives, and hobbyists around

the world, whether they are

seeking inspiration, community,

or the challenge of coaxing out

the extraordinary in a seemingly

ordinary world. Here’s our

crash-course infographic that

will easily walk you through the

Project Life 365™ journey.

about THE PROJECT LIFE 365™

COMMUNITY

21,500 +SOCIAL MEDIA

FAN BASE

61%AVERAGE

OPEN-RATE

FOR MONTHLY

NEWSLETTER

[snapSHOT]

15,000+AVERAGE

UNIQUE

VISITORS PER

MONTH

189,500 +#PROJECTLIFE365

IMAGES

SUBMITTED

THROUGH

INSTAGRAM

ALONE

7,500 +SUBSCRIBERS

TO OUR

[snapSHOT]

NEWSLETTER

30%CLICK RATE

PER

CAMPAIGN

Page 6: Project Life 365 Press Kit

THE EXPERIENCE

Project Life 365™ boasts features that al low you to connect with other creatives, discover new inspirations, and share your experiences with a global community.

CREATIVE RESOURCES

Project Life 365™ offers you a

gal lery of inspiration. The site

features creative content that

guides you through our photo-

a-day chal lenge. Curated by a

team of photographers, Project

Life 365™ highl ights the best of

our community, interviews with

creative leaders, fresh sources

of inspiration, events from

around the globe, and tips from

photography experts.

FEATURES

• Best of PL365

• A Week in the [Project] Life

• Dai ly Blog

• snapSHOT

• Instameets

Page 7: Project Life 365 Press Kit

BEST OF PL365

Project Life 365™ highl ights and recognizes top photographs from our

chal lenges. Each week, Project Life 365™ members are inducted in our Best

of PL365 gal lery and introduced to our large community. Our members love

to connect and share their inspiration to continual ly motivate the creativity

of the whole community.

WEEK IN THE [PROJECT] LIFE

Need a l itt le extra inspiration? Project Life 365™ gives you direct access to

creative leaders from around the world. Our Week in the [Project] Life series

chal lenges photographic experts with our dai ly prompts, and then shares

their experience with the Project Life 365™ community.

#SHARED_SPACE@STACILANDIS

#ROMANCE@CURIOUS2119

#MACRO@RAKUNN

#HEAVENLY@CURIOUS2119

#UNUSUAL@ADACHIC

#REWARD@CURIOUS2119

#UPSIDE_DOWN@TERISHCHAEFER

#REWARD@STACILANDIS

#SILHOUETTE@BERENICEMAC

#ROMANCE@STACILANDIS

#HANDS@WSDSLP

#HEAVENLY@STACILANDIS

#RETROSPECT@KELLYANNESANSOM

#SHARED_SPACE@CURIOUS2119

#COLLAGE@DOGGYSTUDIO

#BESTDRESSED@CURIOUS2119

#BOOK@KELLYANNESANSOM

#SEETHROUGHPEOPLE@ANKITA

Page 8: Project Life 365 Press Kit

COMMUNITY INTERACTION

Connect with today’s innovative thinkers and receive unl imited fresh resources to

inspire you along your creative journey.

THE DAILY BLOG

The dai ly blog is a natural extension of the

Project Life 365™ website, adding another

channel for community interaction.

Favorite images from members are

featured on the blog, along with tutorials

and how-to’s, a weekly giveaway, the latest

and greatest photo products, inspir ing

profi les of photographers and their work,

guest posts and interviews, plus special

offerings from our curated col lection of

col laborators and sponsors.

INSTAMEETS

Want to satiate your

everlasting appetite for mass

creativity? Project Life 365™

connects local communities

through instameets designed

to help members develop

relationships and cult ivate

more creative col laboration.

In partnership with select

Featured Artists, Project Life

365™ aims to inspire a new

generation of creatives by

bringing them together in an

interactive environment.[snapSHOT]

Each month, [snapSHOT]

wil l give you insider ’s access

to the Project Life 365™

community, highl ighting our

favorite inspiration, popular

trends, exclusive promotions

and everything we love. There

are many ways to connect

with Project Life 365™ but as

a snapSHOT subscriber, you

wil l always stay in the know.

Page 9: Project Life 365 Press Kit

OUR PROMISE

Project Life 365 is about building relationships with one another through photography.

Our relationships are our l i feblood, and we

place high value on the connections we’ve

bui lt with our contributors and sponsors.

As our community grows, we wil l continue

to maintain the highest level of creativity

and service in al l that we do.

Page 10: Project Life 365 Press Kit

WWW.PROJECTLIFE365.COM

“Project Life 365™ encourages us to

see our everyday world with fresh eyes

and be challenged daily to go beyond

our comfort zone. Join this global art

community to be moved by a never-

ending river of inspiration.”