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When you grab a product off the shelf at the store, you probably do not remember or particularly care what led you to pick that particular brand of that particular product. But there is someone that cares — a whole team of people—and one of those people is probably a product manager. ..To discuss more, Tathagat Jena, DGM, Samsung Electronics Pvt. Ltd. will share his views on this career opportunity.
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Product Management as a Career
Tathagat JenaDeputy GM
Samsung India Electronics Pvt. Ltd.
With an experience of about 10 years in Marketing & Advertising
Industry, he has played an instrumental part in branding & identity,
product packaging, complete 360 approach to product launches,
International standard of retail visual merchandizing concepts,
innovative event themes & concepts, consumer research , SWOTs &
need gap analysis in various organizations.At present he handles the
Brand Marketing responsibility for mobile division of Samsung.
What is Product Management ?• Organizational Lifecycle
Function
• Deals with Planning or Forecasting or Marketing of Product
• Entails channel sales & distribution
• Manage product at all stages of PLC
Product Life Cycle
Role of Product Manager
Role of Product Manager
Product Marketing
Product Planning
Market/Customers
R &D
Product Planning
• Identifying new product candidates
• Gathering market requirements
• Defining product requirements
• Determine business-case & feasibility
• Scoping & defining new products at high level
Product Planning
• Evangelizing new products within company
• Building product roadmaps
• Ensuring products are upto specifications
• PLC considerations
• Detailed product planning
Product Marketing
• Product positioning & outbound messaging
• Promoting the product with press, customers & Partners
• Conduct Customer feedback
• Bringing new products to market
• Monitoring the Competition
Challenges of Product Manager in Mobile Industry
• Bring Innovation in Product
• Fill need gaps
• Keeping abreast with newer technologies
• Finding appropriate value ads for the product
• Finding appropriate pricing for the product
Eligibility
• Preference is given to MBA- Marketing
• 4 Years Exp. In Marketing/Sales
Remuneration
• More the experience, more is the pay.
• Salary ranges from Rs 5-15 Lakhs pa.
Companies providingCareer Opportunities in Product Management
• Central role of every Industry/Sector
• Role is prominent in FMCG, Durables & new category FMCD
• Extremely important for technology products
Thus, their lies a Opportunity for a Career as Product Manager in Mobile Handset Industry .
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