Product:- Design, Objectives, Importance, Product Life Cycle

PRODUCT : DESIGN, IMPORTANCE, CHARACTERISTICS, LIFE CYCLE.

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Imagine I asked you to design a product

Where would you start?

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Will you design it from inside-out?

OR

outside-in?

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Users experience products fromthe outside-in, namely from theinterface and the physical form.

In other words, as far as usersare concerned, the interfaceis the product.

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The best products are usuallynot those that are designedwith only the outside in mind.

But.

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Not all squeezers are actually meant to squeeze.

JUICY SALIF

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JUICY SALIF is a fruit juicer designed by Philippe Starck for Italian product manufacturer ALESSI in 1990 which is now been displayed in New York's Museum of modern Art.

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Those delight briefly. But prolongeduse turns delight to anger anddisgust. They are quickly discarded,replaced, and forgotten.

It is NECESSARY to focus on both FORM and FUNCTION.

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VIDEOIntroductory Stage

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WHAT IS PRODUCT DESIGN?

PRODUCT DESIGN is concerned with the form and function of the product.

FORM design involves the determination of what the product will look like(Physical Structure).

FUNCTION design deals with what function the product will perform and how it performs(what will be the use of Product).

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WHAT DOES PRODUCT DESIGN DO?

• Translating customer needs and wants into product and service requirement.

• Refining existing products.

• Developing new products.

• Formulating quality goals.

• Formulating cost targets.

• Constructing and testing prototype.

• Documenting specifications.11

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Importance of Product Design.

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Benefits or Importance of Design

• Well Designed products are easy to manufacture and distribute.

• A Well Designed product is pleasing to the customer, easy to open, install and use.

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"Well Designed Products can be easily differentiated from others

in the market"

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Design should Reflect

• Bold Simplicity• Real authenticity• Familiar yet surprising nature

ESSENTIAL REQUIREMENTS OF PRODUCT DESIGN.

FUNCTION

• The product must be designed in such a way that it optimally performs the main task or function for which it is purchased by a buyer. In other words, the product must satisfy the needs and wants of the consumer.

REPAIRABILITY

• The product must be designed in such a way that it can be easily repaired whenever necessary during a malfunction.

• Repair cost must be low

RELIABILITY

• Reliability means dependability on a product.• Consumers prefer to purchase which perform

their main function or task optimally for a longer period without any failure.

AESTHETICS

• It refers to, how the product looks, feels, sounds, tastes or smells.

• the product must look, feel, sound, taste or smell very good.

Which one would you prefer?

DURABILITY

• Durability refers to the life of a product.• A durable product performs flawlessly for a

longer period.• It is a sign of a good-quality product.• Consumers want their products to have a

longer life. They do not want to replace their products repeatedly.

PRODUCTIBILITY

• Product must be easy to Produce• It must be designed in such a way that it can

be Produce in large quantities.• And in less time

Ford model T

SIMPLICITY

• The simpler a design, the easier, it is to produce and use.

• The product must have the least number of operations without affecting its functionality.

Global simplicity index

COMPACT

• The product must be compact in today’s continuous shrinking world.

• Still, this cannot be done for all products. In case of televisions, it is just the opposite.

• Similarly, there is a limit on small size. We cannot have a phone which is so tiny that it requires a microscope to see its keypad.

FACTORS AFFECTING PRODUCT DESIGN

CUSTOMER REQUIREMENT

• Designer must know its target customer.• The designed product must satisfy customers

in terms of good product requirements like quality, performance, reliability, durability, etc.

PRODUCTION FACILITIES

• Simple product design requires minimum production facilities.

• This will make the job of production department easy, and it will also minimize the cost of production.

• The machines and tools which are used to produce the product must give comfort and convenience to the employees of production department.

RAW MATERIALS

• The designer must have proper knowledge about latest materials, which are required to produce the product.

• Designer must collect information about required materials from primary and secondary sources.

• He must also find out what materials are used by the competitors for their products.

COST TO PRICE RATIO

• Cost is one of the main factors, which influences the design of a product.

• Designer has to design product within estimated cost

• The product designer is also guided by the cost of competitor's products.

QUALITY POLICY

• The design of the product is guided by quality policy, which is fixed by the top level of management.

• This policy gives, guidelines for quality standard. • It also builds a particular quality image of the

company's products.• For e.g. Mercedes-Benz, Rolls Royce, Rolex

Watches, etc. Other companies prefer the 'popular image' for their products

PLANT AND MACHINERIES

• The designer must not design a product which cannot be manufactured by the machines available in the company.

• The machines to be used for production should be of good quality and in a better condition.

EFFECT ON EXISTING PRODUCT

• The product designer must consider the impact or effect of the product design on the existing products of the company.

• An upcoming new product may badly affect the sale of existing products. The designer must avoid this situation.

REPUTATION

• The product designer must consider the reputation of the company in the market. Companies which have a good name and goodwill in the market will want their new product designs to match or keep up their positive image.

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1.The overall objective is profit generation in the long run.2.To achieve the desired product quality.3.To reduce the development time and cost to the minimum.4.To reduce the cost of the product.5. To ensure productibility or manufacturability (design for manufacturing and assembly).

Objectives of Product design:-

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PRODUCT LIFE CYCLE

PRODUCT LIFE CYCLE

Product life cycle is the cycle through which every product goes through from introduction to withdrawal or eventual demise

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Stages in PLC

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Graphical Representation of PLC

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VIDEO ON Examples

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Introductory Stage

• Nestlé India Ltd. (NIL), introduced the Maggi brand in India in 1982

• With the launch of Maggi noodles, NIL created an entirely new food category - instant noodles - in the Indian packaged food market.

• Because of its first-mover advantage, NIL

successfully managed to retain its leadership in the instant noodles category .

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Growth Stage• 10 years back it enjoyed around 50% market share in this segment which was valued at around 250 crores. • During the 1990s, the sales of Maggi noodles declined, due to growing popularity of Top Ramen , another instant noodles product.

• In order to improve sales , NIL changed the formulation of Maggi noodles in 1997.

• In March 1999, Maggi came into more sizes, flavors, options

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Maturity Stage• In 2003, it came with idea of Soupy Noodles-a new

category of liquid snacks under Knorr Annapurna.• Till 2014, Maggi noodles alone was holding about

90% of market share.• Segmentations were provided on the basis of

Demand from market.• Classic Noodles – for age group of 5 to 10 yrs.• Veg. Atta Noodles – for Health Conscious.• Rice Mania – For Teenage • Cuppa Mania – Office goers, Working women

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Declination Stage1. False claims-• In October 2008, Nestle mistakenly aired an

advert that noodle "help to build strong muscles and bone".

2. Not purely vegetarian- Maggi Noodles also contains the additives

E150d and E627.

3. Presence of Lead & MSG- In May 2015, Food Safety Regulators

from Uttar Pradesh, India found that samples of Maggi had unexpectedly high levels of monosodium glutamate

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VIDEO OF PLM

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Example of Good PLM

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52Vishal Bhosale(04)

Sanjay Burkul(05)Ujal Bhandare(03)

Sagar Ajagaonkar(01)

Thank You….!!!