1. Product Buy Cycle Md. EkramMd. Ekram Digital Marketing
Specialist Online Marketing Manager, Creative IT Institute Admin,
Genesisblogs
2. why many sales people fail? They focus too much on their
product. - Why their product is better, - why its better looking,
why its less expensive, - why their prospects should buy it.
Product, product, product. When same product are available at
market, then it will dont make more sell. Then what is difference
from others. Answer: You
3. selling a product or selling yourself Selling yourself more
than your product is an important thing to do during the length of
any client relationship. Sell yourself first, your company second,
and your products third
4. 5 Big mistakes made in product marketing 1) Too much product
marketing 2) Not selling the benefit , only selling the product
(featured) 3) Not knowing how to leverage and the measure of impact
of social media 4) Not fully understand the sales buy cycle 5) Not
continually Testing and refining your message.
5. Buy Cycle Sales Funnel
6. Main 3 Stages of sales funel Stage 1: Lead GenerationStage
1: Lead Generation Is your content and/or website easy to find via
online media? Are you regularly engaging with your audience through
all of your social media channels? Are you creating content that
addresses your buyers needs?
7. Main 3 Stages of sales funnel Stage 2: Lead NurturingStage
2: Lead Nurturing Are you running active lead nurturing programs to
help move your buyers through the sales funnel? Are you nurturing
leads who arent ready to buy with relevant content over time, to
help your company stay top of mind? Do you make your relationship
with your lead as a salesman or as a guardian by your content?
8. Main 3 Stages of sales funel Stage 3: Customer Acquisition
and ExpansionStage 3: Customer Acquisition and Expansion Are you
actively cultivating relationships with your existing customer
base, and not just with potential buyers? Are you running upsell
campaigns to encourage your current customers to try different
products or services that you offer? Do you make pressurized to
your potential customers for buy your product?
9. 6 tips to sell 1. Make educated about product 2. Behave like
adviser not like salesman 3. know your product 4.be an expert in
your industry 5. sell solution not product 6. Follow-up!
10. Best resource for marketing
11. Factors that tells facebook which post to show in
newsfeed
12. Increase EDGE Rank Create engaging content Use call to
action Post links, photos, video frequently Post consistently at
strategic times KISS: Keep it short & simple Be visual Be
relevant (post what is expected from you) Understand your fans and
audience Avoid attracting with low affinity
13. Which post gets most engagement? Images: Infographics,
Memes, cartoon, behind the scenes Videos Polls Quotes and Tips
Informative Notes Interview of influencers Ask a quation / quiz
Free resources link Blog series, story telling series Photo Caption
Fill in the blank
14. Which post gets most engagement? Short post (KISS) How tos,
Tutorial, Tips List type post (12ways to..) Cheat sheets,
Checklists and to-do Reviews Evergreen content Nostalgia Holiday
wishes Survey/ Research Influencing fan engaged Trendy Humor
15. Which KPIs mean most for SMM Number of own and competitors
followers and followers growth rate (per day, week, month, year)
Audience Demographics and location Active and engaging followers
Traffic Data Public Sentiment Mentions or Tags Engagement (Like,
comments & Shares) Engagement rate ( engagement per post/ total
audience) Return of investment (ROI) Return of engagement (ROE)
Customers awareness
19. What to listen to in Facebook Social CRM conversation
Social media analytic data Leads and potential customer data
Competitors page conversation Industry related global trending
topics and news Brand reputation and public sentiment Identify
customer problems and solve it Industry influencer and their
conversation
20. Reputation Management Listening to your brand keywords
1-t0-1 facebook conversation and building reputation Public
relation or 1 to many for building reputation Positive, negative,
neutral public sentiment analyse Measuring your influence and
social media power
22. Be Influencer 1) Post at social media 2) Post reply at
social media 3) Make suggest at social media 4) Be active at online
media 5) Blogging 6) Make slide 7) Make video