Poster Deconstruction #3

POSTER DECONSTRUCTION

#3: Michael Jackson, “Michael”

As Michael Jackson is famous for being

the ‘King of Pop’ music, the record

label saw it fitting to give this cartoon

version of the artist a crown on his

head. This would immediately appeal to the fans and give them something to talk about (as per

the Uses and Gratifications

Theory).

Furthermore this idea of the artist being so well

known and loved is enhanced by the fact

that all over the poster there are

smaller/different versions of himself,

possibly linking to the idea that he is known

throughout the world in a variety of different

forms.

The blue, ‘night sky’ background on the top

half of the poster connotes the idea of innocence and purity,

themes and ideas which a lot of Michael

Jackson’s fans associate him with. This can also be seen by the

literal baby angels placing the crown on

the artist’s head.

The titles are all in a clear white

font with substantial

spaces between each letter,

making it all very easy to read and

maintain the information

(which of course is the whole point

of the poster).

Upon looking closely to the poster there

are several intertextual

references to previous famous

music videos, such as “Thriller” for

example.

This gives the audience something to relate to as they will be able to

remember what originally made the

artist so famous, along with his various motifs (such as the sparkly

glove).