Personal Branding and Social Media

Personal branding and social media

FASH325 – Spring 2014

http://bit.ly/sm-fashion-s14

Mathieu Plourde, Educational TechnologistIT Academic Technology Services

Use of Technology

• Please, DO use any technology at your fingertips.

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SOCIAL MEDIA BEHAVIORS

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Credit: Khalid Albaih on Flickr

Social media presence

Do you have a _______ account?• Yes.• No.

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Social media usage

Your purpose for using social media is mostly…

• Personal.• Professional.

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BRANDING YOURSELF

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What is your first reflex when you don’t

know something?

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What is your first reflex when you don’t

know something?(You Google it!)

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What is your first reflex when you don’t

know something?(You Google it!)

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Google yourself!

Can you find yourself when you Google your name?

• Yes.• No.

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Are you employable?

If someone found your social media profile, would they consider you a potential candidate?

• Yes.• No.• OMG, no way!

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Overexposed

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http://youtu.be/jSdw9m3FskA

Social media spring cleaning

• Make a list of potentially undesirable social media posts and links:• Pictures?• S-words, f-bombs?• Politically charged?• Likes and follows?

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A Christmas Story © MGM 1982

Scrubbing strategies

• Delete • Change privacy settings• Untag• Unfollow• Social media policy to

prevent future “breaches”

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Personal landing page

Do you have a personal landing page, a URL you share to others so they can find out about you and contact you?

• Yes.• No.

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Personal landing page

• Your professional self:• Who’s your audience?• Where should such a page be hosted?• What do you expect from connections? • What should they expect from you?

• Examples:• http://about.me/mathplourde• http://mathplourde.wordpress.com/about/

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Your professional profile

• Vincent Van Gogh• Post-Impressionist artist,

#selfie lover, painting trailblazer

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@Vincent_says

Itemized professional profile

• [Full Name] Middle name?

• [Tagline] About 100 characters

• [Bio] About 300 words

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[@handle] Unique

[Avatar] Headshot

Make it consistent

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Less Intrusive Than a Phone Call…

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Share your digital

identity in the physical

world!

danah boyd on her digital presence

“There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff

that’s been written about me by other people. […] My way of coping with persistence is to create a

living presence, frame my own story in an ongoing way, and creating a digital self that is constantly

evolving not to escape but to mature”

—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)

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Creating a living presence

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• Identify someone you follow who has a good web presence.

• Which platforms is he/she using? When? How often? To share what?

ME

INPUT(Inbound)

OUTPUT(Outbound)

MY STORAGEPersonal branding and social media - M. Plourde - April 2014 24

MANAGING INCOMING INFORMATION

Information overload…

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“It's not information overload - it's filter failure”

– Clay Shirky

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Don’t be a slave to email!

• Apply the Getting Things Done process to your inbox.

• Use filters, tags, and folders.• Unsubscribe.• Move messages you’re not

required to take action upon to another space.• Separate email account• RSS reader

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Finding relevant conversations

• Gurus in your discipline and their entourage

• Books• Blogs• Professional associations• Conference and event

backchannels• #Hashtags and keywords

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Fashion is televised, online

http://mashable.com/2013/09/15/new-york-fashion-week-live-stream-views/

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Google Alerts

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http://www.google.com/alerts

Flipboard and Pulse.me

• Mobile apps can push the news to you in a magazine format

flipboard.com www.pulse.me

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Roles in communitiesLeaders/GurusActiveMembers

Lurkers

Outsiders

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STORING AND RETRIEVING INFORMATION

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Storing and retrieving

I can retrieve relevant information I was exposed to in the last month.

• Yes.• No.

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Social bookmarking: Diigo

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Can you imagine having 7,000 bookmarks in your browser?

Browser Add-On

http://www.diigo.com

Pinterest

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Evernote

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• Personal note-taking application.• Syncs on multiple devices.

• http://www.evernote.com/

File sync

•38 Personal branding and social media - M. Plourde - April 2014

If Information Was Made of Light…

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EXTERNALINFORMATION

SOURCERECEIVED INFORMATION

FORWARDEDINFORMATION

SHAREDINFORMATION

STORED INFORMATION

If Information Was Made of Light…

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EXTERNALINFORMATION

SOURCERECEIVED INFORMATION

FORWARDEDINFORMATION

SHAREDINFORMATION

STORED INFORMATION

CURATION

Conversational Spaces

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PROFESSIONALPERSONAL

Social Media Spaces

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PERSONAL PROFESSIONAL

CHOOSING THE RIGHT CHANNELS

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The network effect

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Source: Jeff BullasAlso: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html

The role of reciprocity

Reciprocal• Requires permission

from both participants.

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Non-reciprocal• You can follow someone

without them following you back.

Top dog

The role of reciprocity

Reciprocal• Fosters relationship.

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Non-reciprocal• Fosters discovery.

My spaces

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PERS

ON

ALPRO

FESSION

AL

ME

INPUT(Inbound)

OUTPUT(Outbound)

MY STORAGE

(Circa 2007)

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My sharing loop(2014)

Personal Learning Networks

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Attribution: Alec Couros (courosa) on Flickr.com

Building your resilience

•51

Source: http://www.merriam-webster.com/dictionary/resilience

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Your PLN to the rescue

http://youtu.be/IZ83x2hUCP4

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Thank You!

• Questions, Comments?

• Mathieu PlourdeEducational Technologist, LMS Project Leader IT Academic Technology Servicesmathieu@udel.edu

bit.ly/mathplourde

• All contents for this session: bit.ly/sm-fashion-s14

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