Paul Evans Keynote - How to build a business

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Paul EvansLowcosttravelgroup

About me What I did What I do

…Interfere!

Before old fart Elephants Eton

20 years Corporatehelp or hindrance?

Maldives

“Sangria Moment”

Build something different

Where lowcost stands

£350m sales

400 staff

10 countries

…and growing!

lessons in life

Be nice on way up

Don’t believe own PR

Cant be always best

Careful who you trust

7 key things in business

Experience

Staff &Team

Technology

Product

Regulations

Distribution

Luck!

Experience

Seen it before

Contacts - reputation

Read the signs earlier

Been there

Staff

Corny about staff but most is true A sense of belonging is what matters

Team Get people who are better than you

Understand what makes them tick [or try]

Take risks

It’s hard to build and manage a team

…we are still working on it!

Technology

Technology is key

Invest in it

Intuitive /Ivector

Affiliates are online travel agents

Call centres 20% vs 1%

Product

Packages dynamically

Packages

Hotel only

Flight only

Cruise

Trade

Direct

International

They are all different!

Right model?

Less is more? Slim down

Market at an affordable cost?

Admire 3 businesses

Overseas suppliers

Regulations

Difficult Area

ATOL, flight plus, ABTA, IATA, Banks, HMRC

Competitors

Most regulated place on earth

Data Overload

• European dimension • Difficult • Not all the same • Challenging • Sideways -traffic vary • Pan european affiliate deals

Distribution

Sideways traffic Critical

Trade and direct

Plethora of channels

Europe?

Google dominant everywhere?

And then Mobile

Growth

Prospects

Simplicity

The Market next 5 years;

Google – twitter – facebook

Airlines /Operators

Charters

Mediums squeezed

Grow or specialise

Pan European/Global /Local

Commoditisation/ extras

Questions?

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