Rights in – Rights Out Keeping up with Sales Force

Background - 2011 • Miramax Film Library

– 700 titles acquired from Disney in 2010 – Disney provided a vast amount of scanned documents

• Advertising & Publicity content, Legal & Production documents

• Needed a way to store all of this data – Start-up with no infrastructure in place – Implement Contract & Rights management system – Aggressive 90 day timeline

Data Needing a Home

Choose a Tool

• FILMTRACK Selected

– SAAS and hosted – enabled use of remote support teams

– Affordable

– Configurable - but also had 80% of what we needed

– Staff had deep knowledge of Media Contracts Management

– Reports were Excel based, so easier to change and tweak for our needs

Assemble Teams, Get Ready, GO • Team 1: Legal - Contracts

– 25 attorneys, paralegals and contract management specialists – Remote team – 13,951 licensor and licensee contracts reviewed

• Team 2: IT – 4 engineers – Lean team – Data ingestion and metadata configuration

• Team 3: Legal – Music Clearance – 6 attorneys – reviewing music clearances -remotely – Remote team

• Team 4: Contract Admin – 5 remote Contract admin specialists, data entry and review

Design Complete • Configure dimensions (Rights, Territories, Languages,

Contract types, etc) • Convert Disney legacy data • Load Assets • QC • Report Avails • QC • Go Live

Empowered the Salesforce

– Domestic and International Salesforce (US, UK, AUS)

– 90 days team trained and running reports

– Ability to directly interface with system

– Access to accurate & real-time data

– Configurable reports based on client needs

– Confident Salesforce

Metadata Standards

• Critical success factors

– Fluid knowledge sharing of Service Provider Partner and Miramax

– Input from creative and business teams helped capture nuances of evolving film industry

• Proof in the pudding

– Only small tweaks required post implementation

Current Needs continue to evolve

• 3 Libraries acquired – Revolution – 42 titles

– Goldwyn – 64 titles

– Morgan Creek – 103 titles

– Generally able to ingest and start selling with-in 30 days after acquisition

– Additional 100K assets added to Extranet

New content being supported

• 2 Theatrical releases

• 2 TV series

• 25 – Development projects

• Implementing Biz Affairs module

Screener Tracking up and running

• Implemented RightsTrade for screener sales campaigns

• Utilizes existing title metadata from Filmtrack

• Full viewer tracking and reporting

• This includes new content trailers as well

Current Challenges

• Still filling in missing metadata across library

• Looking to engage available services to assist with data tagging and data classification

• Long term continue to mine library for short form

• Continue to only consider Cloud solutions

Keeping up with the Sales Force

• The Contract Management solution has grown with Miramax and continue to grows

• Monthly enhancements continue to flow • Better able to mange short AVAILS windows and

highlight Restrictions and holdbacks • Looking forward to more API capabilities • Looking forward to more data ingestion tools due

to the acquisitions of Libraries.

Questions