New Jersey Governor's Conference 2013

Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials

kate gallagher

1. Tell you briefly who I am and why I’m here

2. Game changers

3. Top 5 tips and tricks

2. Game changers

4. Free tools

2. Game changers

4. Free tools

5. Questions

leave your card, take one of mine, and

I’ll email you the materials

Sample list itemSample list item

Sample list item

full-service digital agency

www.paramore.is

design + development + media

www.paramore.is

favorite client

30 - ish

Remember her?

i miss hannah already

husbands

grandchildren

husbands

my children

Lucy: Dane Mix

Good Morning My Human, Sleep Well?

Bear: Chow / Street fighter Mix

2. Game changers

4. Free tools

2. Game changers

4. Free tools

5. Questions

2. Game changers

4. Free tools

2. Game changers

4. Free tools

5. Questions

I’ll email you the materials

game changers

two things that are changing everyone’s lives

game changers

the mobile web + social media

the mobile web + social mediatwo things that are changing everyone’s lives

in 2014 more than 50% of web traffic will come from

a mobile device

more email is opened on a smartphone than on a PC

devices

devices3 main differences

devices

1. screen size

devices

1. screen size

1. screen size2. navigation + input

devices

1. screen size

1. screen size2. navigation + input

1. screen size2. navigation + input3. context

devices

devices2 schools of thought

devices

1. mobile should be light weight and focused

devices

2. mobile should have everything because it’s your personal computer

personal computer?

it gets personal

2. Game changers

4. Free tools

2. Game changers

4. Free tools

5. Questions

can’t talk about social tends without considering mobile trends

+can’t talk about mobile trends

without considering social

46% of the US social media users access platforms via their mobile devices.Up almost a quarter

compared to 2011.

It’s True!

the top 5 best of the best tips and tricks that you can use now in mobile and social

#1have a good

timeline photo + profile photo

Before

Beforewall posts get the most

attention

Before

Aftercover photo gets the most

attention

Beforewall posts get the most

attention

Cover photoIt’s huge

100%Faces

#1have a good

timeline photo + profile photo

#2stop adding social media

management to someone’s job description

BTWit won’t work anyways

who do I hire?what do they look like?

•Reads blogs about social media and mobile technology

•Reads blogs about social media and mobile technology•Is an early adopter

•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media

•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive

•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented

•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist

•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online

•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications

•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications•Is not overly confident about her social media skills

most important criteriayou like having a

conversation with them(it’s both talking and listening)

Develop a loyal fan base and they will help you manage the on-going conversations on your wall...

will they build a loyal fan

#3plan to invest more annually

more time + more budget

65% of travel professionals polled worldwide planned to increase their social

media marketing budget in 2012a higher percentage than for any other

digital marketing tactic.

#4care about content

create an editorial calendar

remember to look at your editorial calendar

that you created

subhead text

over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want

something in return......specifically deals and information about

deals.a higher percentage than for any other digital marketing tactic.

What goes on that editorial calendar?

1. Time to be present

2. Time to be relevant

3. Content (Photos, Videos and Links)

4. Moderating

5. Selling

4. Moderating

5. Selling

brand how you respondcaring about content

#5start with strategy

simple statement of purpose that everyone agrees on

49% of companies on social media fail to have a social media strategy

Write a simple statement of purpose for how you will use Facebook and what

happens in the event of a crisis.

Write a simple statement of purpose for how you will use Facebook and what

happens in the event of a crisis.

For example:

We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other.

We’ll do this by posting 1 piece of content daily. That content will include no more than 1 event announcements, 1 product announcements, and 1 other piece of news about us per week.

We’ll spend about an hour each week searching in engagement with people to follow and other brands

We will respond to people’s questions within 2 hours.

In the event of a crisis the first admin to get to Facebook should post the following statement and direct our fans to this following source for up to the minute information.

2. Game changers

4. Free tools +

2. Game changers

4. Free tools +

5. Questions

๏ #1 have a good timeline photo + profile photo

๏ #2 stop adding social media management to someone’s job description

๏ #3 plan to invest more annually

๏ #4 care about content

๏ #5 start with strategy๏

game changersthe social web and mobile web

๏ 3 main differences๏ size๏ navigation๏ context

๏ 2 schools of thoughtfocusedall encompassing

free stuff

free stuffpagemodo.com for timeline photos and tabs on Facebook

free stuff

free stuffhootsuite.com: manages all your

social platforms from one dashboard

free stuffHyper Alerts: track competitors and yourself

hyperalerts.no

i love pinterest

Pinterest pin board-style social photo sharing website

Pinterest create and manage theme-based image collections

collections like: events, interests, hobbies

Pinterest create and manage theme-based image collections

collections like: events, interests, hobbies

Pinterest users can browse other pin boards for inspiration

're-pin' images to their own collections

'like' photos.

tourism + pinterest

retail = triple digit impact on sales

tourism + pinterest

retail = triple digit impact on saleswebsite traffic

tourism + pinterest

time on site

tourism + pinterest

time on siteleisure

tourism + pinterest

time on siteleisure

more likely to purchase

tourism + pinterest

time on siteleisure

more likely to purchasephotos make an impact

tourism + pinterest

questions?

www.paramore.is

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