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China: Market China: Market OpportunityOpportunity
Alexander GlosAlexander GlosChina Market China Market OpportunityOpportunity
i2i Media Beijing Ltd.i2i Media Beijing Ltd.Beijing, ChinaBeijing, China
Florida Travel ConferenceFlorida Travel ConferenceAugust 7, 2006August 7, 2006
i2i Beijing?i2i Beijing? ConsultancyConsultancy Focused on Focused on
International Travel International Travel Industry In ChinaIndustry In China
Outbound SpecialtyOutbound Specialty Visit FloridaVisit Florida Texas TourismTexas Tourism Dallas – Ft. WorthDallas – Ft. Worth UtahUtah Los AngelesLos Angeles San FranciscoSan Francisco
China Outbound Travel China Outbound Travel NewsNews
i2i – What We Doi2i – What We Do Branding Branding Direct Sales Direct Sales China Market China Market
Representation & Office Representation & Office Facilities Facilities
Research Research Reporting Reporting Road shows Road shows Sales Events Sales Events Strategic Consulting Strategic Consulting Telemarketing Telemarketing Trade & Consumer Show Trade & Consumer Show
OrganizationOrganization
The Question Most The Question Most People Are Asking……People Are Asking……
How Can I Capture Just A Piece Of How Can I Capture Just A Piece Of this Market?this Market?
How To Do It?How To Do It? How To Profit?How To Profit? How To Prepare?How To Prepare?
Delve Deeper Into The Delve Deeper Into The Market:Market:
Who Are The Who Are The Chinese Traveler?Chinese Traveler?
How To Attract How To Attract Them?Them?
Who Are The Real Who Are The Real Buyers?Buyers?
What You Need To What You Need To Know To Be China Know To Be China Successful?Successful?
Who Is The Chinese Who Is The Chinese Tourist?Tourist?
Pleasure Pleasure TravelersTravelers
YoungYoung Career DrivenCareer Driven FemaleFemale Growing Older & Growing Older &
More AffluentMore Affluent
Shift To Leisure TravelShift To Leisure Travel24% to 83% in 10 24% to 83% in 10
YearsYears
What They Like To DoWhat They Like To Do SightseeingSightseeing ShoppingShopping EntertainmentEntertainment Things They Things They
Can’t Do At Can’t Do At HomeHome
What They Like To Do What They Like To Do ….….
Female & YoungerFemale & Younger
Chinese Travel Peaks Chinese Travel Peaks During The Golden During The Golden
WeeksWeeks
Individual Vs. Group Individual Vs. Group Travel By DestinationTravel By Destination
They Stay Longer…They Stay Longer…
Spending AllocationSpending Allocation
Real Shopping SpendReal Shopping Spend
What They BuyWhat They Buy
Credit Card Usage Credit Card Usage JumpsJumps
How To Capture The How To Capture The Market?Market?
Non-Independent EntryNon-Independent Entry– JV, CoalitionJV, Coalition
Representative - Liaison EntryRepresentative - Liaison Entry– Through Agency or ContractorThrough Agency or Contractor
Independent EntryIndependent Entry– Your Own ShopYour Own Shop
Foreign Wholesale EntryForeign Wholesale Entry– Work With Wholesalers To Deliver Your Work With Wholesalers To Deliver Your
ProductProduct
Understand The Understand The Challenges!!!!!Challenges!!!!!
China Knows China Knows Nothing About You!Nothing About You!
I’ll Never Get A VisaI’ll Never Get A Visa It’s a Really Really It’s a Really Really
Long Way To GoLong Way To Go Is There Chinese Is There Chinese
Food – Receptives?Food – Receptives?
Go Back To The Basics!Go Back To The Basics! Think like it is 1945 Think like it is 1945
all over again!all over again! Spell it out!Spell it out! B E A C HB E A C H D I S N E YD I S N E Y F U NF U N 99.9% Can Not 99.9% Can Not
Find You On A Find You On A Map! Include a Map! Include a MapMap
Multi – Track ApproachMulti – Track Approach TradeTrade ConsumerConsumer PressPress GovernmentGovernment
Sell Sell Sell ! Sell Sell Sell ! Sell Your Sell Your
DestinationDestination AdvertiseAdvertise Soft ArticlesSoft Articles Trade ShowsTrade Shows Travel MissionsTravel Missions Web SitesWeb Sites NewslettersNewsletters Fam TripsFam Trips Why?Why?
Localize Your SalesLocalize Your Sales
Localize Your Localize Your CommunicationCommunication
Build Your Network!Build Your Network! Master Master
ConsolidatorsConsolidators Drive the Market Drive the Market
to Themto Them Liaison With Liaison With
Them & Your Them & Your ReceptivesReceptives
Prime the Market Prime the Market For Your For Your DestinationDestination
Who Are These Trade Who Are These Trade Buyers?Buyers?
800+ Licensed 800+ Licensed Outbound AgentsOutbound Agents
On-line AgentsOn-line Agents Corporate Travel Corporate Travel
BuyersBuyers MICE MICE GovernmentGovernment
What Do They Want?What Do They Want? To Make Money!To Make Money! Be Prepared – Be Prepared –
With PackagesWith Packages ReceptivesReceptives Airlines PartnersAirlines Partners Promotion PlansPromotion Plans Support in Support in
Country!!!Country!!!
Get Your Destination Get Your Destination Ready!Ready! Receptives!!!! Receptives!!!!
KEY!KEY! HoteliersHoteliers RestaurantsRestaurants DestinationsDestinations Educate Your Educate Your
Members - Members - PartnersPartners
ADS – The Avalanche ADS – The Avalanche ADS Will Happen ADS Will Happen When It Happens When It Happens
– You Will Either – You Will Either Be Ready or YOU Be Ready or YOU WILL BE TOAST!WILL BE TOAST!
Get Ready Now!Get Ready Now!
Alexander GlosAlexander [email protected]@i2i-m.com
i2i Media Beijing Ltd.i2i Media Beijing Ltd.Beijing, ChinaBeijing, China
www.i2i-m.comwww.i2i-m.com
