NCETExpo Content Marketing Educational Session Presentation - Abbi Agency

Content Marketing

Brought  to  you  by:    Liz  Bowling  &  Brooke  Rose    

The  Abbi  Agency      

What is Content Marketing?

Content marketing is the strategic marketing

approach of creating and distributing

valuable, relevant and consistent content to

attract and acquire a clearly defined audience –

with the objective of driving profitable customer

action.

What is Content Marketing?

The Advantages of Content Marketing over

Traditional Advertising

Advantages

1. Content marketing provides

something of value to customers

whereas traditional ads do not

Advantages

How  to  video  from  Mark  

Advantages

2. Content marketing educates

customers to the point that they’re

ready to purchase your product

Advantages

Advantages

3. Content marketing attracts

customers for free

Advantages

Advantages

4. Content marketing creates content

that gets shared

Advantages

Results:  •  Total  Shares:  2,300    •  Total  Comments:  31  

Advantages

Total  Shares:  361  

Advantages

5. Content marketing provides

SEO benefit.

Advantages

Advantages

6. Content marketing increases traffic.

Advantages

Advantages

7. Content marketing is highly targeted.

Advantages

Advantages

How to build a killer content marketing plan

Four Questions

1. What is your goal? 2. Who are you targeting? 3. What is your story? 4. What is your content?

Building a Marketing Plan

Know Your Audience: Create Personas

Building a Marketing Plan

Building a Marketing Plan

What Content Should I Produce?

Blog Posts / Expert Positioning

Social Media / Gifs / Memes

eBooks

Infographics

Videos

Views:  12,368  Impressions:  21,202  

Views:  6,267  Impressions:  10,792  

Branded Channels

Tell Your Story

It’s a marathon, not a sprint

•  Keep creating great content •  Entertain people, inform people, educate people… make them love

& share your content •  Keep posting regularly and consistently •  Keep connecting to people in your target group •  Keep promoting your content wherever you can •  Keep networking with other authors, entrepreneurs and influences •  Keep measuring, learning and improving your efforts

Thank You!