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Brought to you by: Liz Bowling & Brooke Rose The Abbi Agency
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Content Marketing
Brought to you by: Liz Bowling & Brooke Rose
The Abbi Agency
What is Content Marketing?
Content marketing is the strategic marketing
approach of creating and distributing
valuable, relevant and consistent content to
attract and acquire a clearly defined audience –
with the objective of driving profitable customer
action.
What is Content Marketing?
The Advantages of Content Marketing over
Traditional Advertising
Advantages
1. Content marketing provides
something of value to customers
whereas traditional ads do not
Advantages
How to video from Mark
Advantages
2. Content marketing educates
customers to the point that they’re
ready to purchase your product
Advantages
Advantages
3. Content marketing attracts
customers for free
Advantages
Advantages
4. Content marketing creates content
that gets shared
Advantages
Results: • Total Shares: 2,300 • Total Comments: 31
Advantages
Total Shares: 361
Advantages
5. Content marketing provides
SEO benefit.
Advantages
Advantages
6. Content marketing increases traffic.
Advantages
Advantages
7. Content marketing is highly targeted.
Advantages
Advantages
How to build a killer content marketing plan
Four Questions
1. What is your goal? 2. Who are you targeting? 3. What is your story? 4. What is your content?
Building a Marketing Plan
Know Your Audience: Create Personas
Building a Marketing Plan
Building a Marketing Plan
What Content Should I Produce?
Blog Posts / Expert Positioning
Social Media / Gifs / Memes
eBooks
Infographics
Videos
Views: 12,368 Impressions: 21,202
Views: 6,267 Impressions: 10,792
Branded Channels
Tell Your Story
It’s a marathon, not a sprint
• Keep creating great content • Entertain people, inform people, educate people… make them love
& share your content • Keep posting regularly and consistently • Keep connecting to people in your target group • Keep promoting your content wherever you can • Keep networking with other authors, entrepreneurs and influences • Keep measuring, learning and improving your efforts
Thank You!
