National Arts Education Assocation 2011, From Mural to Mobile: Community Mapping in the 21st Century

From Mural to Mobile: Community Mapping 

In the 21st Century 

Irina Zadov, Director of Experiecence and Programs Zeum: San Francisco Children's Museum 

izadov@zeum.org

Aimee Espiritu, Youth Program Manager Zeum: San Francisco's Childen's Museum

aespiritu@zeum.org 

Zeum: San Francisco’s Children’s Museum

Spotlight on Youth Art Gallery

Conceptual Framework

Zeum: San Francisco’s Children’s Museum is proud to partner with The InfoMural Project and One Economy to host a youth-driven multimedia exhibit exploring the question:

“In what ways can we strengthen neighborhood connections in San Francisco?”

Program Goals

• Produce a participatory and engaging Spotlight on Youth Arts exhibition which will be featured at Zeum: San Francisco’s Children’s Museum between February-April 2011                                  

• Engage 20 teens from undeserved neighborhoods in a series of art making and curatorial workshops     

                                                                             • Engage 100 visitors with Community Mapping workshops (general

admission audience) 

• Engage 50 families in Mobile App Design workshops (community partners)  

• Serve 400 youth and families during the opening and closing receptions of the exhibition 

• Reach 20,000 online community members through marketing and promotion                                                                                            

21st Century Skills

Creativity: In partnership with practicing artists, designers, and architects, ZeumMaster High School Interns will design, fabricate, and curate an exhibition featuring San Francisco’s unique neighborhoods.

Communication: One Economy will host a series of community workshops in which underserved families will design a mobile application for neighborhood connectivity.

Collaboration: Infomural Project in collaboration with Lead and Featured Artists will provide hands-on art workshops for Zeum’s general admission visitors ages 3-12.

Lead Artists

Marlon Sagana Ingram

Graphic Designer/Educator

Fatimah Guienze

Architect/Educator

Sadie Wilcox

Multimedia Artist/Educator

Featured Artist

Favianna Rodriguez

Political Poster Artist

Technology Collaborators

Arthur Grau, IV

One Economy

Jake Levitas

InfoMural Project

Roles and Responsibilities

Concept Development

Curriculum Development

ZeumMaster High SchoolInternship Program

ZeumMaster High SchoolInternship Program

Clone Wars Weekend @ Zeum

September 10-12, 2010

Summer Season Kick-Off

June 6, 2010

Workshops for ZeumMaster High School Interns

October - November 2010

Workshop #1: State of Your Community by Fatimah Guienze, Lead Artist

Creating personal Google Maps and learning Google Earth to map San Francisco communities

Workshop #2ICON IT: Designing Neighborhood Logos 

by Marlon Sagana Ingram, Lead Artist

Workshop #2ICON IT: Designing Neighborhood Logos 

by Marlon Sagana Ingram, Lead Artist

Workshop #3: Creating a Media Collection Itinerary

by Sadie Wilcox, Lead Artist

Workshop #4: Photo Tours in 10 "States" of San Francisco

by Sadie Wilcox, Lead Artist

Workshop #5: Poster Development and Design

by Favianna Rodriguez, Featured Artist

Workshop #6: Reflection and Engagementby Aimee Espiritu, Youth Program Manager

Fatimah Guienze, Lead Artist

Taking inventory on teen’s media and designing workshops for our visitors

Workshops for Our CommunityNovember 2010

App-for-That Workshopsby Arthur Grau, One Economy

App-for-That Workshopsby Arthur Grau, One Economy

Mobile Components in Exhibitby Arthur Grau, One Economy

Workshops for Museum Visitors December 2010

Workshop #1:Greetings from San Francisco

by Sadie Wilcox, Lead Artist

Design original postcards and write a note to a neighborhood in San Francisco

Workshop #2: Wave Your State Flagby Marlon Sagana Ingram, Lead Artist & Aimee Espiritu, Youth Program Manager

Create a "State" flag representing a series of San Francisco neighborhoods using teen-designed stencils and neighborhood logos

Workshop #3: City Shapesby Fatimah Guienze, Lead Artist 

Explore San Francisco building types through paper collage

Workshop #4: Map It  by Marlon Sagana Ingram, Lead Artist

Collaboratively use crayons, markers, and paint to map a "State" of San Francisco

Exhibition Development

Exhibition Design

Collaborative Curation

Exhibition Install

Exhibition Install

Opening Reception

Marketing

Numbers Served • 1 Architect, 1 Filmmaker/Photographer, 1

Graphic Designer, 1 Political poster artist = 4 Artists

• 2 collaborators from local Tech Industry

• 30 High School students

• 400+ visitors participated in Weekend Workshops throughout December to create and write Postcards to SF with Sadie Wilcox, State and Neighborhood Flags with Marlon Sagana Ingram, Paper Collage Houses with Fatimah Guienze, and State Maps with Marlon as well.

Exhibit Outcomes• ZeumMasters and Artists toured 30 different

neighborhoods within all of the 10 “states” (districts) of San Francisco to capture what strengthens and unites our city.

• 1, 412 photographs were taken primarily by ZeumMasters, Artists and Educators all over San Francisco.

• If you unrolled Zeum’s Spiral Gallery, the length of it is approx 120 ft.

• ZeumMasters, Artists, and Educators tagged and commented on their favorite photos of SF using Picasa Web Albums – in result 122 final photos were selected for the exhibit.

Lead Artist Testimonials

This exhibition takes the idea of the city as a collection of disparate places and cultures to the next evolutionary step by beautifully uncovering common paths, common values. - Fatimah Guienze

The United States of San Francisco: Together We Are The City exhibition has given me the opportunity to collaborate with young adults in the ZeumMaster HS Internship Program and simultaneously work with a talented group of artists, designers, architects, and mobile phone apps entrepreneurs.- Sadie Wilcox

ZeumMaster Teen Testimonials

The most important thing I learned from working on this exhibit was that all the various districts and regions of San Francisco have defining characteristics that not only make them unique and distinct, but also similar and connected. It was amazing to discover that for myself through this project. - Stanley Lin, Senior @ Lowell HS

I loved taking the pictures! I got to travel around the city and see so much that I wouldn't have seen if I wasn't with ZEUM. I learned a lot more about San Francisco by taking pictures of all the different neighborhoods. - Yvonne Yan, Senior @ Abraham Lincoln HS

ZeumMaster Teen Testimonials

The main thing that I would want visitors to take away from this exhibit is the same exact thing that I, myself, took away from this exhibit. I personally learned more about the city in which I reside, and I grew a new found appreciation for every little detail about San Francisco. Hopefully, visitors will also come to terms with this realization that San Francisco is home.- Joyce Wu, Junior @ Balboa HS

I learned how to take pictures with highly sophisticated digital cameras. I also learned how to create icons and saw kids use them to make flags for the different neighborhoods of the city.- Alex Ha, Junior @ Abraham Lincoln HS

Recommendations

Best Practices

• Structure, Structure, Structure!• Budget/Timeline• Marketing/Timeline