Marketing plan for Vehicle zone app

• Executive Summary• Situation Analysis• Goal• Strategy• Tactics• Implementation

Steps involved in Marketing plan

Vehicles zone app helps the customers to decide the suitable vehicles according to their needs, budget and

features. It acts a mediator between the customers and the showroom dealers

• Vehicle zone application is developed with an intension of providing services for the customers who are willing to buy the vehicles but couldn’t decide the desired vehicles• It helps the dealers to get

new customers

Innovative advertising techniques with zero budget

Problems in getting acceptance from dealers and the manufacturing companies

Very few apps are existing in the markets so it help for there is vacant market space

Threats of new entrants

Acceptance from audience is uncertain

Competitor's

Working Professionals

Recent Graduates

To act as an intermediate between customers and the banks/ Finance companies for loans

To achieve 100000 customers in 1 year

To get permission access from all vehicle brands and the showroom dealers

Showrooms are the places where we can find out target customers

Working employees especially people living in metropolitan cities can be targeted by approaching the company head Sales and marketing companies can be targeted because most of the companies provide vehicle services for employees

Needs and wants• Consumers need is to have

great product with low price

• Consumers wants to buy that easier too

Targeting customers are only restricted to buy the first hand vehicles

• Geographic : For identifying and dealing with the dealers we need geographic approach

• Demographic : Based on the life style of the people purchase of the product differs so we are dealing demographically

In order to reach the customers best way is by approaching dealers and collaborating with the local finance and banking companies

• FREE App usage • Discount offers• Wallet provision• EMI option

• Ad free Application• Test Riding feature

• Economic : Free to use the app• Technology : Android is the platform used• Sociocultural : App can be used in different languages • Regulatory : Attractive and easy to use user interface

Free applicationNo need to pay extra amountDiscounts Easy payment procedure

Premier applicationAd-free serviceTest ride Availability

• All brand vehicles are involved• Delivery is available in all places

• Only 1st hand products• Online payment transaction• Cash back• Door delivery

Premier app Rs: 100

Rs:1000 on making reference

For employees friendly work culture, good pay, work and personal life balance

• Main marketing communication is “Work of mouth”

• Hoarding in showrooms, Banks and Finance companies

• Google ads

• Launch the app by July• Permissions from companies by April• Recruitment by march• Application development starts by mid march• Company opens by march

Created by Saivinodh, Amrita University, during a

marketing internship, by Prof. Sameer Mathur,

IIM Lucknow.