View
189
Download
2
Category
Tags:
Preview:
Citation preview
IT’S TIME TO!
YOUR MARKETING.
TRANSF RM!
trans·for·ma·tion "-noun"
A change or alteration, "especially a radical one."
SOURCE: WORLD ENGLISH DICTIONARY!2!
…the Internet has turned what used to be a controlled, one-way message into "
a real-time dialogue with millions. !
3!
DANIELLE SACKS!THE FUTURE OF ADVERTISING!FAST COMPANY, NOVEMBER 17, 2010!
“
7!
2,750!The average US Internet user "views"
SOURCE: THE NIELSEN COMPANY, JANUARY 2011
web pages per month.
8! SOURCE: THE MEDIA AUDIT, OCTOBER 2010
1/3 of US consumers spend "three or more hours !online every day.!
10!
Your customers are relying more & more on social. 9 out of 10!
9 out of 10 Internet users visited "a social networking site each month in 2010.!
SOURCE: COMSCORE, FEBRUARY 2011
16!
64% "of Facebook "users have "become “fans” "of at least "one company.!
SOURCE: EXACTTARGET, 2011
30!
This is your new business card.!
OUTBOUND!
INBOUND!
31!
This "is "your "new "marketing "mix.!
42!
More than 1/3 of US companies "use blogs for marketing purposes.!
SOURCE: UM, OCTOBER 2010
45! SOURCE: HUBSPOT, 2011
67%of B2C companies "
and 41% of B2B companies!
have acquired a customer "through Facebook.!
Recommended