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Rough notes and slides from a workshop on social media for campaigning with the Make Fruit Fair campaign: http://www.makefruitfair.org.uk
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Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Introduction
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Agenda
Introductions & aims for the session
Social media toolboxFlickr; YouTube; Twitter; Facebook; LinkedIn;
SlideShare; NetVibes; etc.
Approaches and analytics
Planning for action
Choose the mix of presentation; hands on; discussions etc.
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
UK France Germany Czechoslovakia
Facebook173
Twitter194
(Klout: 34 / 93)
Facebook230
(w/ landing page)
YouTube 7,900 views
Flickr Photos
Mapping current social media use
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Network & influence
Engage new Audiences
Empower supportersto amplify your message
NETWORK ENGAGE EMPOWER
Why Social Media for Social Change?
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Conversion, conversion, conversion
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
What’s the journey?
Action Change
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Social media toolbox
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Dashboards
Keep track of your campaigning...
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Photos
NETWORK ENGAGE EMPOWER
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Mobile & real-timemedia
ShareTell stories Gather
Adding Narratives
Social Media News Release
http://pressitt.com/ http://creativecommons.org
Creative Commons
http://www.flickr.com/search/groups/?q=bananas
Groups
Competitions
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Communities and culturesThe Internet supports a very long tail...
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Video
http://www.youtube.com/watch?v=4k_WfIBbcws
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Video
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Blips Clips
Creative Documentaries
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
YouTube annotations
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Getting a video seen...
TubeMogul allows you to upload once, but distribute video across many different video sharing sites.
It provides detailed analytics on video views across those sites.
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Creating buzz
Using buzz
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
140 characters
@ messages
D - Direct messages
# - Hashtags
Tweetdeck
Twitpic
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Social NetworksFacebook
Profiles Groups Pages Apps
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Social NetworksFacebook
What makes for good Facebook engagement?
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Social NetworksFacebook
Taking Facebook to your own sites and spaces...
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Social NetworksLinkedIn
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Other tools
StorytellingSocial reporting
Slidesharing Mobile
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Don’t forget e-mail
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Segmentation
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Welcome: Help us make fruit fairThe chances are you found this page from our Twitter profile. Thanks for stopping by.
Make Fruit Fair is campaigning to make a big difference to the fruit trade. We’ll be sharing regular updates on the campaign through our Twitter account and inviting you to get involved. But it’s hard to fit the big picture into just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below.
If you want to find out more us: - Read more on the About The Campaign Page - Watch our Campaign Video on YouTube (and share it with your friends!) - etc.
We look forward to interacting with you on Twitter and other places through the campaign.
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Welcome: Help us make fruit fairThe chances are you found this page from our Twitter profile. Thanks for stopping by.
Make Fruit Fair is campaigning to make a big difference to the fruit trade. We’ll be sharing regular updates on the campaign through our Twitter account and inviting you to get involved. But it’s hard to fit the big picture into just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below.
If you want to find out more us: - Read more on the About The Campaign Page - Watch our Campaign Video on YouTube (and share it with your friends!) - etc.
We look forward to interacting with you on Twitter and other places through the campaign.
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Welcome: Help us make fruit fairThe chances are you found this page from our Twitter profile. Thanks for stopping by.
Make Fruit Fair is campaigning to make a big difference to the fruit trade. We’ll be sharing regular updates on the campaign through our Twitter account and inviting you to get involved. But it’s hard to fit the big picture into just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below.
If you want to find out more us: - Read more on the About The Campaign Page - Watch our Campaign Video on YouTube (and share it with your friends!) - etc.
We look forward to interacting with you on Twitter and other places through the campaign.
Start Action
Now...
We could...
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Simple approach: Welcome pages & supporter journeys
Welcome: Help us make fruit fairThe chances are you found this page from our Twitter profile. Thanks for stopping by.
Make Fruit Fair is campaigning to make a big difference to the fruit trade. We’ll be sharing regular updates on the campaign through our Twitter account and inviting you to get involved. But it’s hard to fit the big picture into just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below.
If you want to find out more us: - Read more on the About The Campaign Page - Watch our Campaign Video on YouTube (and share it with your friends!) - etc.
We look forward to interacting with you on Twitter and other places through the campaign.
Start Action
Now...
We could...
Visit website E-mail Subscribe
Thanks message
Promote Video
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Advanced approach
Of 45 self-selected organisations surveyed in 2009
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Advanced approach
CRM
Split testing
Custom lists
Of 45 self-selected organisations surveyed in 2009
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Analytics
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
bit.ly
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
google analytics
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Video analytics: YouTube
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Twitter analytics: Klout
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Sentiment analysis: SocialMention
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Key learning...
Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011
Social Media Campaigning & FairtradeMake Fruit Fair
Q&A
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