Liu junjun---Ads & celebrity endorsement

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BY LIU JUNJUNPhoto by: Thomas Edwards

& Celebrity endorsement

You can see ADVERTISEMENT Everywhere! Everyday!

Photo by Gordon Wrigley

On TV

During a movie

By your messages and email

Roadside

Facebook & Ins

Photo by Gordon Wrigley

I opened my pantry and counted 214 food Brand labels

Photo by Karen

I count 51 product labels within eyesight in medicine cabinet

47 other labels just standing in our bathroom while looking around

Most people are exposed to

around 4,000 to 10,000advertisements each day.

Photo By Matt Squirrel

And there are also many

ADVERTISING STRATEGIES

Photo by Leo Reynolds

• The Emotion Sell • The Sexual Sell• Sell Experiences • Fear Ads • Humor • Celebrity endorsement

Especially the “Celebrity endorsement ”Photo by Petras Gagilsa

Up to 15% of all advertisements that run in

America feature a celebrity endorser.

Photo by DennisM2

the use of celebrities was at its highest in

Europe with a rate of almost 40% in 2013.

Photo By Magnus Halsnes

In 2013, the use of celebrities is still the highest in Japan and Korea, where over 40 % of TV ads feature celebrities

Photo by Mike Fleming

The lowest in Ukraine, Sweden, and Canada, where the proportion is under 5%.

Photo by Karen

The type of celebrity used varies significantly by region

■ n Asia Pacific, around half of the ads featuring celebrities use film stars. This drops to

12 percent in Latin America.

■ The second most popular type of celebrity is TV presenters, this is 35 percent in

Latin America, but drops to 10 percent in Africa.

Photo by Mroach

■ And in the U.S the split between local vs. international

celebrities is closer to 50:50 Photo by Tyne & Wear Archievs

Five Advantages to Using Celebrities in AdvertisingPhoto by: RooDY

1.Influence Consumer Purchases

“If the product is good enough for her, it's good enough for me.”

Photo by Allan Lorde

2.Build brand equity

Prior to Michael Jordan, Nike primarily sponsored tennis and track athletes. Nike wanted expand into new markets. The Nike-Jordan partnership has blossomed into its own multibillion dollar subsidiary company, Air JordaPhoto by Bungo77

3.Help people remember ads.

■ Celebrity endorsements can improve ad recall, according to researchers Jagdish Agrawal and Wagner Kamakura.

Photo by Anders Sandberg

4. Make people believe the product contributes to superstar status.

Photo by Clive Darra

5.Stand Out

■ “celebrities may help advertising stand out from the surrounding clutter” ---------Charles Atkin and Martin Block

Photo by Clive Darra

Citations ■ Images: all photos are from Flicker, author’s names are listed in the order they appear in the

presentation.

■ Ron M (Sept 10, 2015) How Many Ads Do You See in One Day? Retrieved Oct 16, 2016, From http://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/

■ Ron M (Sept 10, 2015) How many ads so you see in one day? Retrieved Oct 16, 2016, From http://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/

■ Rick S (studio D) What are five advantages to using celebrities in advertising? Retrieved Oct 16, 2016, from http://smallbusiness.chron.com/five-advantages-using-celebrities-advertising-34394.html

■ Goksel s (2014) Celebrity Endorsement: How it works when a celebrity fits the brand and advertisement, retrieve Oct 16, 2016, from http://waset.org/publications/9997953/celebrity-endorsement-how-it-works-when-a-celebrity-fits-the-brand-and-advertisement

■ FrogDog ( Feb 11, 2013) The advantages and disadvantages of celebrity endorsements retrieved Oct 16, 2016, from http://frog-dog.com/the-advantages-and-disadvantages-of-celebrity-endorsements/