Lithan's Edupreneurship Insights on 15th Jul 2015

EdTechMy experience in creating and selling online courses

-Ivan Livic

Famous MOOCs

Open To Everyone To Teach/ Sell

Open To Experts To Teach/ Sell

MOOC - Massive Open Online Courses

Acquisition

USD$1.5billion

Lynda.com

3,500+ COURSES 144,000+ VIDEOS

Plan● Differentiated Topics● Course Goals● Structure Teaching● Practice Activities -

Quizzes, MCQ, etc

Requirements Checklist

Publish● Instructor Bio● Price● Title/Subtitle● Course Summary● Course Image● Lecture Descriptions● Course Summary

Produce● Lecture Format● Audio● Video● Instructor Delivery● Promo Video

Udemy

Biggest Category On Udemy

What To Create?

Udemy Commission Structure

Scenario Commission Percentage

Individual with your code becomes a Udemy member

97%

Udemy member becomes your student 50%

Individual referred from paid Udemy Ads, becomes a member and your student

25%

My Experience With Udemy

Learning Curve

● It can easily take you couple of weeks before you feel confident in creating and publishing your online courses

● Start with something simple, where you feel more at home - screen recording is the simplest way to start

● Communicate with your students and ask what they need● Give for FREE to first couple of hundred of students● Ask for honest reviews - IMPORTANT

● Upload videos → try to keep them under 7 min● Upload:

o tutorials → anything which is helpful to youo audio files → do a podcast; interview a domain expert to enhance

your course; offer revenue shareo images, presentation, mashup, text

● Create assignments: Multiple Choice, Fill in the Blanks, True/False → it helps a lot to enhance knowledge, and students feel there is greater value if course has it

What Can You Do On Such A Platform?

● Set clear Course Goals, Intended audience, Requirements, Instructional level

Think About Your Target Audience (Buyer Persona)

● Coupons are the only way you can maximize 97% of revenue● Wherever you promote your course, always give a coupon link,

otherwise Udemy keeps 50%● There is a significant difference if you bring a customer to your course, or

Udemy does

Coupons

Analytics

● use the analytics to understand how students feel about your course● its a great market research → read their comments to see what else they

are missing on the market and create such a course

Analytics

Discussion Board

Sections & Lectures

● Updating the course with fresh information● Answering the questions from participants● Initiating discussions● Creating coupons● Cross selling● Up-selling● Promotion via:

o Blogo Free Webinarso Adso Web pageo Guest bloggingo Facebook groupso Forumso Promotionso YouTube Free videos

After You Publish The Course

● depends how good you are in creating courses, knowledge wise, and most importantly MARKETING your course

● Alun Hill - ex BBC journalist earned 210 000SGD in 10 months

How Much Can You Earn?

Basic requirements:

● Professional microphone (ZOOM, Audio Technica, Blue Yeti, etc) - MOST IMPORTANT

Technical Requirements

● Screen recording software○ Camtasia for Windows and Mac (99$)○ ScreenFlow for Mac (99$)○ How does it work...

Technical Requirements

Sound Proof Room

● If you are interviewing someone● Or if its important that you are visible (Yoga, Sports, Cameras, etc)● Be aware that you will need assistance

Basic Studio

● DSLR → in Lithan we use Canon 70D● 3 LED lights with stands● Backdrop screens: green, white, blue, dark● Good tripod for camera● Lavalier mics for interviews● Directional microphone● iMac with Adobe Creative Cloud● Talk to us on Studio usage

Advanced Setting

Thanks for the attention!

@ivanlivic

ivan@lithan.com

EdupreneurshipCommercialize your Expertise Online

Ezen HoBusiness Development Manager

15th July 2015

Agenda

About Us

Online Education - Global & Local Trends

Advantages of Online Education

Lithan Edupreneurship Bootcamp

Lithan Edtech Accelerator

About Lithan

Milestones

30

1997: Deliver SAP Certification Training

2002: Deliver academic programs with incorporation of Knowledge Window Asia Pacific

2009: Acquired by Founder, Leslie Loh, establish India Branch

2009 – 2012: Launched Coorperative education framework for ERP & System Management professionals

2011: Received 4-year Edutrust status by Council of Private Education (CPE)

2013: Achieve CET status by WDA

2014: Establish Regional Presence in Malaysia & Myanmar

2014 - 2015: Establish Lithan Accelerator - New Strategic arm to help entrepreneurs

Leslie Loh Entrepreneur, Angel Investor & Educator 1998 SME Entrepreneur of the Year 1999 National Youth Award

(Entrepreneurship) 2006 IT Leader Award “Person of the Year” Formal Board Member of IDA (Infocomm

Development Authrority) & Spring (SME Development Authority)

Co-Chair Pedagogy Innovation & Excellent Committee TAE (Training & Adult Education) Skills Council

Leslie LohDirector, TIEN Academy

Online Education – Global & Local Trends

Changing Adult Education Landscape

71 % of US college-going students are part-time

By 2020, 42% of US students will be aged >25

96% of provost believe students are prepared but only 14% of students and 11% of employers felt so

Applied Education in Asia

55% (640) of their academic universities (1145) will be transformed to become Universities of Applied Sciences

Skills based training to be delivered to 500 million Indians

Applied Education Redefined – Singapore Model

In 2014, Skills Future initiative announced with annual investment of S$1B to deliver an applied education system similar to Germany and Switzerland

S$1 Billion a year investment

, “Our future must be about mastery of skills, in every job, and enabling every Singaporean to develop themselves to the fullest. We are going to put full effort into this, and it involves everyone - Government, employers, unions and all of us as individuals.” 2014 DPM Tharman Shanmugaratnam

Advantages of Online Education

What is Competency Based Curriculum?

Mastery in competency, rather than subject

Employer & Industry relevant

Multidisciplinary skills as required by specific jobs

Just-in-Time Delivery

Just-Enough – 80:20 rule

When-in-need – No frontloading

Flexi-time – Own time, Own pace

Any-Where – Home, Work, Class

Non-invasive

MOOC – Digitization of Education

Access:Hundreds of millions of young people have no access to (higher) education

Cost:Tuition fees are in part skyrocketing; heavy burden on families & individuals

Education Massification through Network Effect

Personalized OpenOnline Courses (POOCs)

Digitalization + Pedagogy = Massification + Personalization

Mass Customization via Collaborative Learning

Who Should Consider Creating an Online Course?

Domain / Subject Expert / KOL Passionate Hobbyist / Influencer

Educators

EDUPRENEURSHIP BootcampNICF Innovative Venture Creations

Phase 1: Edupreneurship

Bootcamp

Phase 2: Edutech

Accelerator

Phase 3:Commercialize

Open to all By invitation only

POOC for JIT Skills Mastery

Just In Time Learning Architecture

Content

• Video, eBooks with MCQ• FAQ & Case Repositories• Lab’s Software & Hardware

• Learning Facilitator • Personal Coach• Online mentors • Workplace Mentor

People

Delivery

• eLearning

• Online/Offline Flipped Class

Lecture

• Physical/Virtual Lab Practice

• Online/Offline Coaching

• Work Place Mentoring

Open Learning Technology Infrastructure

Open Learning Management Software

Asia’s 1st POOC

The POOC Lithan is Building

Self Paced eLearning on Conceptual Knowledge Online knowledge repository (eg FAQ) Online Peer2Peer community Learning Online on demand queries & support on concepts Online Face2Face tutorials on concepts Virtual Lab to simulate application usage Online Face2Face Flipped Class on how others apply Online One2One coaching support Online or Offline Face2Face competency assessment

Lithan’s Pedagogy

Conceptual Knowledge Higher Order Skills Skills Mastery

Online Contents Simulation & Flipped Class Coaching & OJT

Lithan Edtech Bootcamp

Learn Edtech Best Practices - Understand Product Canvas - Review Competency-based Framework - Get Familiarized with Blended Learning Pedagogy - Assess learning Technology and AnalyticsDevelop Edtech Blended Learning Courses- Develop Product Canvas & Plan - Personalized Coaching from Practitioner - Solution Presentation Secure Industry Validation & Network- Present Product Plan to an Investor Panel- Insights Sharing Session from Edtech Practitioners- Attend Industry Network Events

Schedule

Venue: Blk79

  Topic Date & Time

1

LEARN

Kick Off Session:Orientation + Lean Canvas

Saturday 25th July10am – 1pm

2 Edtech Industry Overview Saturday 25th July2pm – 5pm

3 EdtechInnovation Workshop

Saturday 1st August

10am – 1pm

4APPL

Y

Product Plan Business viability & funding

Flipped Class

Tue 11th – Sat 29th Aug

Refer to schedule

5 1-2-1 Mentoring(online)

Tue 11th – Sat 29th Aug

Refer to schedule

6IMPL

E-MEN

TCourse Creation Workshops Ongoing

Refer to schedule

Learning Facilitator

Jan Lambrechts

Managing Director and Shareholder at Conexus Orient, Asian counterpart of Conexus Holding

Mentors 1:5 ratio

Peter Loh

20+ years technical, marketing and strategy including Hewlett-Packard, Delphi Automotive, Motorola, SHELL,

Adjunct lecturer @ SIT Specialising in :

1) Business proposal, 2) Go-to-market plan3) key metrics & financials

SOA & Course Fees

Statement of Attainment:After the completion of the course, participants will receive a Statement of Attainment (SOA) from WDA. The SOA is a nationally-recognized qualification indicating the participant's ability of competence in a particular area to perform a task appropriate to her/his occupational level and work demands.

Course fees:

For all Lithan students, limited 3 months FREE account access to Lynda.com

BONUS

LithanEDUPRENEURSHIP Accelerator

Phase 2 - Lithan Edtech Accelerator

Learn Edtech Best Practices Instructional Design & Competency-based Curriculum Blended Learning Pedagogy Learning Technology and Analytics

Develop Your Edtech Products Guidance on Curriculum & Pedagogy Design Access to Learning Technology & Tool Kit Co-working Space with Recording Studio

Product Go-to-Market & Launch Sales & Marketing Support Training Facilities & Management Support Programme Accreditation Support

Lithan Edtech Accelerator

An intensive mentor driven, deep immersion program to incubate education technology startups & development of innovative online curriculum and learning programs

Acceleration support on Pedagogical & Transmedia training Programs development Programs marketing & distribution Training Facilities & Management Support Financing

Programme Structure Overview

4) Launch • Launch your pilot course

3) Lithan Edtech

Accelerator• Execution phase• Develop your product (online course)

2) Selection

• Network with Investor community• Pitch for Funding

1) Lithan Edtech

Bootcamp• Ideation phase• Build a viable and scalable business model

Partnership Models #1

Outsource Partner

Leverage on your subject matter expertise by becoming our program designer, content developer, trainer and mentor

on retainer basis. You can also extend your income stream delivering consulting services to our

network of enterprise customers.

Lithan Owns the IP and pays you royalty for using your content

Partnership Model #2

You Own All Your IPLithan pays a license fee for usage of content. You take charge of marketing & distribution

3rd Party Developer

You have a great idea and the capability to develop content but just want to tap on our development capabilities .

You own all your copyrights and IP and Lithan pays you a licence

for using

Partnership Model #3

Co Ownership of IP We use your contenton our website Profit - share

Investment & Distribution Partner

We can take up a minority stake in your business and offer to be

your investment and distribution partner providing

you financing, product development support. This will allow you to leverage on our

distribution network and facilities to accelerate your

business growth.

Apply Now!

Lithan Hall Academy#07-02 Lifelong Learning Institute, 11 Eunos Road 8, Singapore 408601

Phone: 6324 9730Email: info@lithanhall.com

Register Today!

Class Starts 25th July 2015!!