Kiwi Social Media Presentation

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CLIENTS: Plastic Surgeon’s, Attorney’s, Retail, Resorts, Moving Companies & More

PAST: USWEB/CKS – Built websites for Nike, Clinique, Timberland, Fujitsu, Docker’s, Prudential and more

SPECIALITIES: SEO, Social Media, Google Local, Adwords, Website Design & Development

What is a Kiwi?

What is a Kiwi?

What is a Kiwi?

Follow me on twitter @seo_kiwi

“Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. Avinash Kaushlik, Analytics Evangelist, Google.

The importance of

Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!

Covering Today.

Social Media describes a new set of internet tools that enable shared COMMUNITY EXPERIENCES, both online and in person.

WHAT IS SOCIAL MEDIA?

 Word of mouth marketing on Steroids.

Social Media is not a fad, It’s a

fundamental shift in the way we communicate.

Radio Telephone Email Social Media

Poll ...

• How many of you are on Twitter?

• How many on Facebook?

• How many are using Facebook or Twitter for Business?

A Quick Journey Through Time …

1990’s – 2007: Hot Successful Economy

Real Estate was boomingAgent’s selling tons of homesHomeowners getting big Lines of CreditRestaurants & Hotels booked upLuxury Items flying off the shelvesPeople spending beyond their means

Putting Social Media Into Perspective

Lot’s of fast money and Instant gratification

One touch relationships

Wham, Bam, Thank You Madam!

1990’s – 2007

Everyone worked in small tight knit communities

Trust and word of mouth meant everything

Building relationships and customer service was the #1 priority

Go to the store and they knew your name and your family + they cared

Early 1900’s

People worked hard, long hours. Many 30 + years at the same company

If you did a bad job everyone knew about it

If you did a great job everyone knew about it.

Dazed and Confused

Wondering what’s next?

Last 3 Years

The Point Is! ...

Old fashioned Customer Service

?

Push Marketing

Now Today, 2011

Poll ...

How many of you have used search.twitter.com?

Listen & Engage

www.search.twitter.com

Local Dog Walking Business ...

ListenOffer great help & adviceRe-Tweet useful informationEducate and don’t sellAdd some humor and don’t be all business

all the timeBe consistent, it’s a marathon not a sprint.

Twitter Etiquette

1% of Face Book Traffic

#1 – There’s No ROI

#2 – Social Media is Still Too Young

#3 – We Need To Control Our Message

Overcoming Objections

You can’t really put a $ amount on customer caring.

#1 There’s No ROI

July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.

#1 There’s No ROI (con’t)

70% of people turn to family and friends for advice when making a

purchasing decision.

#1 There’s No ROI (con’t)

Stats - Nielsen Company

is where most people are talking to family and friends (600m +)

#1 There’s No ROI (con’t)

$22,700,000 x $3 = $68 Million

#1 There’s No ROI (con’t)

No exact number but In my experience and in those that I’ve studied right now you can expect

about $3 - $4 ROI on each social member per year.

* Not official Numbers, estimates only

• Consumers trust consumers more than they trust traditional advertising.

75% more likely to buy from a referral than a traditional ad.

#2 – Social Media is still too young

• FB – 650,000,000• YouTube – Watch 100,000,000 per

day• LinkedIn – 100,000,000• Twitter – 75,000,000

Stats courtesy of www.econsultancy.com

Adidas V’s Nike

Adidas thought Radio

in the 1970’s was too young, Nike jumped at it!

#2 – Social Media is still too young (con’t)

Barnes & Noble V’s Amazon in the 1990’s.

#2 – Social Media is still too young (con’t)

E-Commerce, too young? They only looked at the short term numbers and not the long term.

Closed their last store in Jan 2010.

#2 – Social Media is still too young (con’t)

1980’s – 1990’s Zagat was it!!!

2004 – Yelp is formed2007 – Yelp reports 5 Million Unique

Visits 2008 – Zagat try’s to sell for $200

million (no takers) Aug 2009 – Yelp reports over 25

million unique visitors Dec 2009 – Yelp turns down $550

Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft.

Dec 2010 – Zagat get’s back in the game

#2 – Social Media is still too young (con’t)

V’s

What if someone says something bad about us?

#3 - We need to control our message

So What!

#3 - We need to control our message (con’t)

You can’t control their message, that boat has already sailed. Review, Blogs, Twitter, Facebook etc.

#3 - We need to control our message (con’t)

Toyota decided not to do anything initially about the issue with sticky pedals, turned into a PR nightmare

Overall problems can be fixed if you catch them on time and you go about it with the right intent to fix the issue and customer caring.

#3 - We need to control our message (con’t)

News Flash! SOCIAL MEDIA is

coming faster and harder than e-commerce did and will give those who are doing it right a massive advantage over those who do nothing at all.

Statistics

Statistics (con’t)

People & Companies with good intentEthical and genuineBelieve in good old fashioned customer

ServicePeople & companies who love what they

do, passionate!Educators, Generous people who want to

give backIf you have great stuff to share

Who Social Media works BEST for:

Companies looking to make a quick buck

Instant GratificationPeople with no passion,

don’t like their jobAnti-Social

Who Social Media DOESN’T Work Well For:

Books

www.wefollow.comwww.internetmarketingclub.orgwww.mashable.com - @mashablewww.techcrunch.com - @techcrunchwww.cnn.com - @cnnbrk

Top Twitter Users … @ladygaga 9,680,412@britneyspears 7,644,537@BarakObama 7,595,539

People to follow …

The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance

between themselves and their competition.

Gary Vaynerchuck

Quotes

Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.

It’s a marathon not a sprint.

Social Media takes time not money.

Final Thoughts . . .

Follow Me!kiwi@seokiwi.com

www.seokiwi.com

@seo_kiwi

http://www.linkedin.com/in/seokiwi