Keynote on India's Online Evolution by Ankit Nagori

Rajasthan Goes Online

E-commerce penetration in India significantly lower than global benchmarks indicating good potential for growth in the coming years

63.1%54.5%

78.1%

SpainChina

UKGermany

Japan

ItalyArgentina

87.2%

Netherlands

Russia

80.8%

Australia

Worldwide

India

78.3%

Sweden

US

Brazil

France

South Korea

76.3%

49.3%

Canada

76.2%74.6%

71.1%

10.5%

45.7%44.1%

43.0%40.4%

39.7%36.0%

Global e-commerce penetration by country: 2013

200% YoY

Smartphone penetration is growing at

265% YoYBroadband penetration is growing at

India’s E-commerce Market grew by 88% in 2013- ending at $2 billion.

The Market is set to explode…

….reaching $76 billion by 2021*

Rajasthan & E-CommerceRajasthan & E-Commerce

10th state in overall sales rank

Top 5 CitiesJAIPUR, JODHPUR, UDAIPUR, KOTA , AJMER

100+ CitiesNumber of cities in Rajasthan which are using eCommerce

Top 5 categoriesMobiles & Accessories, Computers, Footwear, Clothing, Books

25%Of total state traffic comes from mobile

EVOLVED CUSTOMERS!!!

Rajasthan is placing an average of

1 order/min

50Our Marketplace has over

sellers from Rajasthan

selling 25000 products in

23 Categories

Categories with potential

Jewelry

Women’s Ethnic Clothing

Women’s Footwear

Mobile Accessories

Home Furnishing & Home Decor

We see the seller base from Rajasthan

growing to

By end 2014!400