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Key elements of a writers website
Your digital calling card
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
• In business since 1996• Started in marketing &
promotional branding worked with Federal, state, non-profits & best of all entrepreneurs
• Online marketing, social media manager & trainer, blogger since 2008
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
What you will learn today
Difference between website & blog Know your target audience Know the purpose of your website Know your keywords Elements of the website Content is king SEO Email marketing Integrating social sites
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Website or blog?
Website: A website informs, it is a marketing toolShows your services, books, articles,speaking, events, products, blog, testimonials
Blog: A blog engagesPosts about your book, subject matter/niche where you have an opportunity to engage youraudience – build the relationship!
One of the most valuable pieces of marketing that you can invest in is your digital business card – officially your website!
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
2 most important questions you need to answer
Know the purpose of your site before you spend the time & money
Know your target audience before you begin writing the content
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Why do people visit authors sites?
First-Time VisitorsA first-time visitor is likely to visit your website because:
1. They heard your name and want to learn more about you
2. They read your book and want to see if you’ve written anything else
3. They stumbled upon your site from another site
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Keywords
Knowing your keywords and being consistent in writing your content will make all the difference in being found online.
This is an easier task for non-fiction writers
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Elements of the website
• An identifying URL• Identify the pages of your website• Pictures• Video• Blog• Testimonials & reviews• Contact information• Calls to action• Email subscription• Integrate social media sites
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
• Who are you?• What makes you interesting?• Why will people read your book?• Tell people why you wrote the book –• You must always include current and
compelling information. Keep it updated
• Fiction authors – talk about the characters• Non-fiction authors – talk about the niche
and current things of interest
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Search Engine Optimization
• Learn how to optimize your site and blog articles with your key words
• Add Google analytics to your website & track the results –learn where your traffic is coming & what they are most interested in
• SEO is not a one time activity, it requires consistency to maintain and monitor results of your activities
• If you don’t want to learn SEO yourself, hire out this activity
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Email Marketing
Website should include an offer a free special report or something relating to your book and/or market niche in exchange for the visitor’s e-mail address
The key is to provide a good enough offer so people will find value in giving you their name & email address
Don’t be afraid to give tons of value in order to develop a relationship with your prospect
Be consistent in your communication with those who have given you permission to receive info from you
Every email should contain a call to action
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Email marketing examplenon fiction author
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Email marketing examplefiction author
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Integrate social media sites
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Website checklistQ & A
WEBSITE CHECKLIST:
Create an identifying URLRegister your URL & host it with a hosting service ( ie: Host Gator, Blue
Host) Identify the pages of your websitePictures & videosAdd a blog platform such as Wordpress.orgObtain written testimonials of your work & reviews of your bookCreate a complete contact page Learn or hire out search engine optimization for the entire website Integrate your social media sites – best location is top right Integrate an email capture form, top right is best (never below the fold of
the page)Add Google analytics to your website
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Web Development Services“We make you look good”
JoAnne Funch | GIR | joanne@girpromotions.com | www.girpromotions.com
Your digital calling card:Delivers your message quickly through words and images and people know exactly what you are offering
Want to discuss your website? New or update?
Call JoAnne @ 951-902-3263 or email: joanne@girpromotions.com
Need a review of your online digital presence?CLICK: http://bit.ly/11fvSVs
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