India Education Entrepreneurship Day 2014 - Sales & Marketing Session

STAY TRUE TO THE PATH

Prema SagarPrincipal and Founder

Genesis Burson-Marsteller

Entrepreneurship is about

IdeaVisionBelief and Values

Hard workProjecting capabilitiesBuilding relationships

What’s missing from that list?

FUNDING

MY JOURNEYI started with two gold bangles and an ideaStep by step, built a firmAcquired because of what we offer that no one else didWe are still a big, small firm

TODAY THE NOISE IS ONLY ABOUT FUNDING

Staying true to your values

Even more so when you are an education start-up

Branding and communication

Cut through the clutter in the market with clear, focused messaging

TWO THINGS MATTER THE MOST

Messaging should concentrate onCore strengthsValuesDepth and breadth of faculty

SET YOUR COMMUNICATION GOALS

Vehicles should beDigitalVisualKnowledge-sharing

Create and communicate a clear distinguisher

Winning is easy, if you can answer the question: Why You?

EDUCATION IS AN EXCITING SPACE