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Sales & Marketing for Education Startups
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STAY TRUE TO THE PATH
Prema SagarPrincipal and Founder
Genesis Burson-Marsteller
Entrepreneurship is about
IdeaVisionBelief and Values
Hard workProjecting capabilitiesBuilding relationships
What’s missing from that list?
FUNDING
MY JOURNEYI started with two gold bangles and an ideaStep by step, built a firmAcquired because of what we offer that no one else didWe are still a big, small firm
TODAY THE NOISE IS ONLY ABOUT FUNDING
Staying true to your values
Even more so when you are an education start-up
Branding and communication
Cut through the clutter in the market with clear, focused messaging
TWO THINGS MATTER THE MOST
Messaging should concentrate onCore strengthsValuesDepth and breadth of faculty
SET YOUR COMMUNICATION GOALS
Vehicles should beDigitalVisualKnowledge-sharing
Create and communicate a clear distinguisher
Winning is easy, if you can answer the question: Why You?
EDUCATION IS AN EXCITING SPACE