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STAY TRUE TO THE PATH Prema Sagar Principal and Founder Genesis Burson-Marsteller

India Education Entrepreneurship Day 2014 - Sales & Marketing Session

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Sales & Marketing for Education Startups

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Page 1: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

STAY TRUE TO THE PATH

Prema SagarPrincipal and Founder

Genesis Burson-Marsteller

Page 2: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

Entrepreneurship is about

IdeaVisionBelief and Values

Hard workProjecting capabilitiesBuilding relationships

Page 3: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

What’s missing from that list?

FUNDING

Page 4: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

MY JOURNEYI started with two gold bangles and an ideaStep by step, built a firmAcquired because of what we offer that no one else didWe are still a big, small firm

Page 5: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

TODAY THE NOISE IS ONLY ABOUT FUNDING

Page 6: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

Staying true to your values

Even more so when you are an education start-up

Branding and communication

Cut through the clutter in the market with clear, focused messaging

TWO THINGS MATTER THE MOST

Page 7: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

Messaging should concentrate onCore strengthsValuesDepth and breadth of faculty

SET YOUR COMMUNICATION GOALS

Vehicles should beDigitalVisualKnowledge-sharing

Page 8: India Education Entrepreneurship Day 2014 - Sales & Marketing Session

Create and communicate a clear distinguisher

Winning is easy, if you can answer the question: Why You?

EDUCATION IS AN EXCITING SPACE