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When everyone and their cat knows what SEO is, few people remember about making their websites usable for their own visitors. Unfortunately, they are missing a goldmine here, as website usability can have as positive effect on a website as quality search engine optimization. What is website usability? Anyway, what's this usability thing? Put simply, usability is about making the site easy for your visitors. The easiness is about understanding what the site is about, navigating to what the visitor needs and doing what both site visitor and owner want. There are many ways you can improve your site usability: use simple language use clear call to actions provide easy site navigation use understandable site structure have objective site content always have an obvious way to contact you show your photo, some personal information on the "About" page Well, you get the drift. How you know do you get from usability? These are just of the basics and in this presentation I share with you 12 ways to increase sales
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Increase Your Sales
Improve Your Websites Usability
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online Store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 > $280
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
90% of us trust our Friends recommendation of a product or
service
Online Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 50 Million
“Likes”
Why is Online so Important to your Business?
50%+ of Social Media users access via their Smartphone
57% of online shoppers have spent more that £70 on Social Commerce websites, like Groupon & Living Social
42% of online consumers follow brands on Social Networks
79% of Businesses said Social Media is Business Imperative
Over 50% of consumers expect customer service through SM
90% trust peer-to-peer relationships vs 14% Advertising
35% of consumers, said they would buy through Facebook
77% of Smart Phone users, go online while on-the-go
Brand Continuity
Socialise your businessNo. 5
Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social: Twitter, Google+, Facebook
Case Studies, White Papers, eBooks
Press Release – Online PR
Add a Blog
Live Chat
Free Shipping
Multi-Channel Promotions Drive Traffic
Celebrities Drive Traffic
Clear Call to Actions
Clear Call to Actions
Build Responsive
Computer Screen
Build Responsive
Tablet Screen
Build Responsive
Smartphone Screen
60% Shopping Cart Abandonment
Social Proof
Social proofing rule #1: Show the ball rolling
Social proofing rule #2: Look authentic
Social proofing rule #3: Sharing is caring
6 Top Tips to Take-away
Content Marketing: website, social media, press release, blogs, forums
Revenue: metrics available ecommerce platform, payment gateway and your accounting system
Customer Retention: Email marketing, Shopping Cart Abandonment
Best Products: Your top products list is a great place to start for quick opportunities. Majority of your income
Traffic Data: Google Analytics is your friend. Pay particular attention to new vs returning visitors
Lead Generation: People forget this and try to just sell and forget about them if they don’t buy – bad idea
Speaker / Consultant / Trainer / Mentor
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Think
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