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If you: 1. Are an unrivaled expert on Usability 2. Can afford professional usability testing services ...then this slideshare presentation probably isn't for you.
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How to
Increase SaaS Ease of Usability
by iridize
Inventing the Wheel cartoon, October 2, 2009. (Bill Abbott/http://www.toonpool.com/).
iridize.com
Usability is a critical
factor in the user
onboarding process.
The ease with which
features are adopted
by users determines
the entire service’s
onboarding success.
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Not everyone is a
usability expert or
can afford
professional usability
testing services.
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So we put together a short list
of usability factors to focus
you on the things that matter.
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A/B Testing
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In a SaaS environment,
A/B testing presents two
separate user groups
with two different
implementations of the
same feature. The test
results tell you which
action/feature/flow/UX
decision works better.
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So it is important to
monitor the results
throughout the test and
remove feature
implementations that
users find more difficult.
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Use an analytics
dashboard to get better
statistics and find out
which features need
tweaking for a better
user experience.
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User Feedback
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Obtaining user feedback is
tough. Users, mostly, have
no:
1. Patience
2. Incentive
To start filling out
elaborate feedback forms.
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Our Suggestion?
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Free access to additional
features, amazon gift
cards or even participation
in a gift-card raffle.
Suggestion 1: Offer incentives
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Design a short, accurate,
practically un-noticed
feedback gathering
process.
Suggestion 2: Shorten the Process
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For example: pop up one
question at a time, relating
to the action just completed
(or incomplete).
Usabilla have brought the
concise feedback process
to a form of science.
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Analytics
Dashboard
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Utilize every aspect of
your analytics solutions
to figure out where
your usability
bottlenecks are.
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Top 5 Metrics to Monitor:
1. Micro-conversions for pre-defined
goals
2. User-centric analytics
3. Bounce rates for pages
4. Average session duration
5. Knowledgebase articles sessions
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Ask us more
about iridize’s
onboarding and
cart abandonment
solutions.
Why Iridize Mobile? We Hope That Was Helpful!
Learn more about onboarding solutions at iridize.com Or request a demo at [email protected]
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