Ignition five 18.04.11

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18th April 2011

C 1. Tropicana – energie naturelle

This is a really nice campaign that tropicana are running in france. It’s a 90 second ad where the brand are associating their oranges with natural energy. Nice execution of a simple

idea.

1. Tropicana – energie Naturelle

C 2. SONY INTERNET TV

A global TV ad campaign, by Grey London, will take viewers through the story of internet and TV convergence using the

strapline ‘Television redefined’.The campaign, narrated by actor Christian Slater with music by

UK dance act Magnetic Man, was due to break in Europe in June, but may be delayed due to supply problems following

the Japan earthquake.

the ad is intended to drive awareness and understanding of IPTVs and build on Sony’s Qriocity streaming service for films,

TV and music.A subsequent ad, centred on Sony’s 3D TVs, is understood to

have a more traditional Sony style, aiming to provide ‘an emotional and visual feast’.

Sources claim that by launching global ads, Sony is attempting to match Apple’s ‘consistency’ and Samsung’s  media-buying

power. 

2. SONY INTERNET TV

This is something really nice that Mc Donalds did in the US to showcase their free coffee

weeks. They had actors pretend to be asleep on the subway beside the poster for the free

coffee in Mc Ds. Clever idea and nice viral too.

3. Mc Donalds sleepy coffee

3. Mc Donalds Sleepy campaign

C 4. The ROYAL WEDDING!

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

Everyone and his dog are cashing in on the wedding, but Not everyone is doing it in the traditional way….

Schweppes unsurprisingly is genuflecting to the royal couple – well the brand has been supplying drinks to the royal

family household since 1863, Schweppes has now teamed up with Facebook to create a

wedding card for consumers to sign, which will feature people’s names hand-written on the card when the page is

"liked" by an individual.Fans of the couple will have the chance to offer their

congratulations by adding their name to what Schweppes is calling the "Great Royal Wedding Card".

Is this making you feel vaguely nauseous? We may have the solution!

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4. The Royal Wedding – the nice one

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4. The ROYAL Wedding – the other one

C 5. Bic human curling ad

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

This is a really nice viral campaign from Bic razors showcasing their smooth close shave. They turn a person into a human curling object and slide them along on the

ice. Their shave is so close that they glide along no bother. Good fun, perfect for sharing via social media platforms

with immediate facebook links, and you can play your own game of human curling too!

5. Bic human curling ad