Hult Marketing Club Meeting: Guerilla Marketing 06.02.11

Hult Marketing Club

Guerilla Marketing

What is Guerilla Marketing?

“Unconventional marketing intended to get maximum results from minimal resources”

Jay Conrad

Let’s look at case studies

Why is it different from other forms of marketing?

Why were they effective?Absolut

Nike

Ikea

Libresse

Super Glue

Levis

SIXT

Volkswagen

Recommendations

• Utilize Social Networking Sites

• Create “Free” Campaigns

• Partner With Locals

• Enlist Member Participation

• Speak Up

Conclusions

“get your business’s name in front of as many people as possible in nontraditional, unexpected ways so that when individuals are thinking of a service, yours will be the one they think of first”

Announcements

Next meeting in two weeks on “Social Media Monitoring and tools”

Join us for Mobile Marketing event on June 27th with Nokia and Grapple Mobile

Like our Facebook Page!